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This is a clear gel serum primer built around 5% niacinamide and 8% glycerin. It is meant to hydrate, brighten and leave a dewy finish while helping makeup grip for long wear. The light serum texture suits dry and normal skin more than very oily skin, which may find the dewy look too much. Against gripping primers that rely on silicone, it trades the powdery matte feel for skincare ingredients, so it is closer to a hydrating serum than a classic pore-filling primer.
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Rated 4.5 out of 5 across 162 ratings, buyers mostly like the hydrating feel and the glow it gives under makeup. Complaints center on the tacky set time and the shine it leaves on oilier skin.
The Prime Focus Clingy Serum Primer is a makeup primer made with 5% Niacinamide and 8% Glycerin. It is formulated to brighten and hydrate the skin and leave a dewy finish.
Apply a thin layer to clean skin and let it set for a minute. It lasts for up to 16 hours of wear.














