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Equal Exchange French Roast is a dark-roasted, organic, Fairtrade-certified whole bean coffee sold in a 12 oz bag. It is a cooperative-grown coffee, so the appeal is as much about the supply chain as the cup: small farmer co-ops, organic farming and Fairtrade terms. The roast is genuinely dark, with the smoky, bittersweet profile French roast drinkers expect, and it works best in a press or drip brewer where boldness is wanted. Against supermarket dark roasts it stands out on sourcing and certification; against specialty roasters it is simpler and less nuanced.
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Lowest price we've seen: $107.65 on Nov 9 at Herbspro. Tracked across 1 store since Nov 9.
Reviewers generally like it as a dependable organic dark roast with a cause behind it. Fans praise the smoky, full-bodied cup and the Fairtrade, co-op sourcing. Critics say the roast is too dark and bitter for their taste and note the beans are oily.
