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Gevril Franklin Automatic Watch

Gevril Franklin Automatic Watch

Best price now

$649.99at ShopSimonObserved at 1:41 PM
Deal: 36% off at ShopSimon →

Compared across 3 stores. Prices are checked against each store and labelled with when.

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Our take on the Gevril Franklin Automatic Watch

The Gevril Franklin is a 40mm automatic watch with a 316L stainless steel case, a black acrylic bezel and a burgundy dial on a burgundy canvas strap. It is a dress-casual piece from a Swiss-founded brand, sold through third-party watch dealers. At $649.99 at ShopSimon as of November 5, 2026, it is the lowest of three new listings, so the current price sits at the bottom of its recent range.

Best forBuyers wanting a Swiss-brand automatic under $700Wearers who like burgundy dials and canvas strapsA casual-to-office everyday watchGift buyers after a 40mm unisex size
Pros
  • Automatic mechanical movement, no battery changes
  • 40mm case suits most wrists, men and women
  • 316L stainless steel case is durable and corrosion-resistant
  • Distinctive burgundy dial and matching canvas strap
  • Lowest new price of three stores at $649.99
Cons
  • Acrylic bezel scratches more easily than sapphire or ceramic
  • Canvas strap wears faster than leather or steel and is harder to clean
  • Automatic watches need regular wear or a winder to keep time
  • Few published reviews, so long-term reliability is hard to judge

Gevril Franklin Automatic Watch prices at every store

  • ShopSimonNew

    In stock

    $649.99Observed at 1:41 PM
    Visit store
  • Macy'sNew

    In stock

    $1,022.00Observed at 12:55 PM
    Visit store
  • ModeSensNew

    Availability unknown

    $650.00Observed at 12:55 PM
    Visit store

Also available at

  • Jomashop.comCheck price at Jomashop.com
  • LystCheck price at Lyst
  • Nordstrom RackCheck price at Nordstrom Rack

Gevril Franklin Automatic Watch price history

Lowest price we've seen: $649.99 on Nov 5 at ShopSimon. Tracked across 6 stores since Nov 5.

From ShopSimon

  • 316L stainless steel case
  • Black acrylic bezel
  • Burgundy dial
  • Burgundy canvas strap
  • Ships and sold by Swiss Time
Materials
316L stainless steel case, black acrylic bezel, canvas strap
Shipping
Usually ships within 1-2 business days

Specifications

Display
Analog
Watch Movement
Mechanical
Mechanical Movement
Automatic
Case Shape
Round Case
Case Size
40mm case

Questions and answers

Is the Gevril Franklin a good watch for the price?
It offers a Swiss-brand automatic in a steel case for under $700, which is competitive for the category. The acrylic bezel and canvas strap are the main cost-saving parts, so expect less scratch resistance than pricier models.
Does it need a battery?
No. It runs on an automatic mechanical movement powered by the motion of your wrist. If you don't wear it for a few days, it will stop and need to be set and wound again.
What size wrist does the 40mm case fit?
A 40mm case fits most wrists, roughly 6 to 7.5 inches, and reads as a mid-size watch. It works as a unisex size, though very small wrists may find it large.
Can I swap the canvas strap?
Yes, straps are replaceable, and a leather or steel band will change the look and last longer. Check the lug width before buying a replacement.
When is the best time to buy it?
Watch prices move with dealer sales, and the current $649.99 at ShopSimon is already the lowest of three new listings. Compare all three stores before buying, since the gap may be small.
Where is the Gevril Franklin Automatic Watch cheapest?
At ShopSimon, for $649.99, 36% off, as of our latest check.
Where can I buy the Gevril Franklin Automatic Watch?
6 stores we checked sell it, including ShopSimon, Macy's, ModeSens, Jomashop.com, Lyst.

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