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Elumen Play is Goldwell's oxidant-free semi-permanent color, sold here in the metallic Silver shade. It uses direct dyes rather than peroxide and ammonia, so it deposits color without lifting your natural tone. That makes it a fit for people who want a bold metallic or fashion shade and are willing to accept a deposit-only result that fades over time. Compared with drugstore box dyes, it skips the developer step entirely, but it also won't lighten hair, so the starting shade matters.
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Lowest price we've seen: $19.99 on Nov 12 at Beauty Plus Salon. Tracked across 1 store since Nov 12.
Buyers rate it highly and describe vivid, long-lasting color. Several say it works even on hair that isn't very light, and that shades fade nicely with cold-water washing.
Goldwell Elumen Play is a semi-permanent hair color. It is oxidant-free, and this version is from the Metallic range.
The Elumen Play line includes metallic and pastel shades as well as classic brights.
