What is the difference between Topchic and Elumen?

Topchic is a permanent color that needs a developer and lifts the natural pigment, so it covers gray and shifts level. Elumen is a direct dye applied without developer; it deposits color and shine but does not lighten, and it is often used for vivid or gloss tones.

What do the letters and numbers in Topchic shade names mean?

The number is the depth, from 2 (darkest) to 10 (lightest). The letters are the tone: N is natural, NN extra natural for stronger gray coverage, A ash, G gold, K copper. So 7NN is a mid blonde with extra natural base, and 6KG is a dark blonde with copper-gold tone.

Does Topchic cover gray hair?

Yes. The NN and N shades are built for full gray coverage, and the natural series is the usual base for mixing. Coverage depends on the developer strength and the ratio you use, so follow the Goldwell mixing guidance for the shade.

Do Goldwell colors come with a developer?

Topchic tubes are sold as color only; you need Goldwell's own lotion developer in the strength the shade calls for. Elumen needs its Lock and Prepare steps instead of a developer. Check what each listing includes before buying.

Is Goldwell color returnable if the shade is wrong?

Returns depend on the store, not on Goldwell, and opened color tubes are usually excluded for hygiene reasons. Check the seller's policy before ordering, and confirm the shade code against a Goldwell swatch first.

Are there Goldwell discount codes?

None Deal.ai could confirm as of November 12, 2026: no code for Goldwell's own shop was posted on Goldwell's site or by two coupon sites or more. This page shows what Goldwell products cost at every store instead, so a markdown shows here as soon as it starts.

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Is Goldwell on Sale? November 2026

Prices checked Nov 12, 2026, 4:04 AM ET

Is Goldwell on sale?

Not right now: Goldwell prices are at their usual levels.

No Goldwell discount code we could confirm (checked Nov 12).

Goldwell prices today, and how low they've been

Goldwell Elumen Hair Color RR@ALL

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Deal.ai › Brands

Is Goldwell on Sale? November 2026

Prices checked Nov 12, 2026, 4:04 AM ET

Is Goldwell on sale?

Not right now: Goldwell prices are at their usual levels.

No Goldwell discount code we could confirm (checked Nov 12).

Goldwell prices today, and how low they've been

Goldwell Elumen Hair Color RR@ALL

$17.97 at Newegg

Visit Newegg

Goldwell

Goldwell Topchic Permanent Hair Color$9.93 at Glamour Beauty Center Visit Glamour Beauty Center

Goldwell

Goldwell Topchic Hair Color Coloration (Tube) 7NN Mid Blonde - Extra$14.99 at eBay Visit eBay

Goldwell

Goldwell Topchic Permanent Hair Color 2oz$9.93 at Glamour Beauty Center Visit Glamour Beauty Center

Goldwell

Goldwell Topchic Hair Color 6nn Dark Blonde - 2.03oz$34.88 at Walmart Visit Walmart

Goldwell

Goldwell Topchic 2oz Permanent Hair Color - 7NN Mid Blonde Extra$16.75 at Amazon Visit Amazon

Not right now. Goldwell prices are at their usual levels: the Goldwell Elumen Hair Color RR@ALL is $17.97 at Newegg. Any Goldwell deal shows here as soon as it starts.

Goldwell is a German professional hair color house, sold through salons and beauty supply stores rather than drugstores. Its best-known lines are Topchic, a permanent cream color in tubes with a wide natural and fashion shade range, and Elumen, a direct dye that bonds without ammonia or peroxide. Every shade and size is checked at each store that carries it, with that store's price history kept alongside.

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More Goldwell prices

Goldwell Topchic Hair Color 5NN Light Brown/Extra$35.70 at Walmart Visit Walmart
Goldwell Topchic Hair Color 9NA Very Light Natural Ash Blonde$36.00 at Walmart Visit Walmart
Goldwell Topchic Hair Color 8NA Light Natural Ash Blonde$17.49 at Amazon Visit Amazon
Goldwell Topchic Hair Color 6N Dark Blonde$17.49 at Amazon Visit Amazon
Goldwell Topchic Hair Color 3NN Dark Brown Extra$13.00 at Salon Shades Visit Salon Shades
Goldwell Topchic Hair Color 6KG Dark Copper Gold$17.49 at Amazon Visit Amazon
Goldwell Topchic Hair Color Can 8.6 oz$53.95 at Brighton Beauty Supply Visit Brighton Beauty Supply
Goldwell Topchic The Special Lift Blonding Cream 2.1oz 60g$17.13 at Newegg Visit Newegg
Goldwell Topchic Professional Hair Color - The Naturals - 6N@RB$17.13 at Newegg Visit Newegg
Goldwell Topchic Hair Color Tube 2.1 oz$16.95 at Brighton Beauty Supply Visit Brighton Beauty Supply
Goldwell Topchic Professional Hair Color (tube) (5R Teak)$17.13 at Newegg Visit Newegg
Goldwell Topchic The Browns #6SB Silver Brun$17.13 at Newegg Visit Newegg
Goldwell Topchic The Browns #6BP Perl Brun Lys$17.13 at Newegg Visit Newegg
Topchic 4 Mid Brown Series Permanent Hair Color$11.00 at Cosmetic World Visit Cosmetic World
Topchic 6 Dark Blonde Series Permanent Hair Color$11.00 at Cosmetic World Visit Cosmetic World
Goldwell Topchic developer 6% 20 volume$26.99 at Walmart Visit Walmart
Goldwell Topchic Permanent Hair Color Tubes 2.1 oz$14.55 at iShampoos.com Visit iShampoos.com
Goldwell Topchic 11 V Special Blonde Violet Hair Color 60 ml$17.13 at Newegg Visit Newegg
Goldwell Topchic Permanent Hair Color 60 ml - Dark Blonde$17.13 at Newegg Visit Newegg
Goldwell Topchic The Browns #7GB Saharablond Beige$17.13 at Newegg Visit Newegg
Goldwell Topchic Permanent Hair Color Tube Max Reds 2.1 oz$16.95 at Brighton Beauty Supply Visit Brighton Beauty Supply
Goldwell Topchic Permanent Hair Color 2.1 oz$12.99 at Overstock Beauty Supply Visit Overstock Beauty Supply
Goldwell Topchic the Naturals Dark Blonde Permanent Hair Color 60 ml$17.13 at Newegg Visit Newegg
Goldwell Topchic The Browns #5BG Light Brown Gold$17.13 at Newegg Visit Newegg
Goldwell Topchic Permanent Hair Color Dark Blonde 60 ml$17.13 at Newegg Visit Newegg
goldwell topchic 5bv$39.99 at Walmart Visit Walmart
Goldwell Topchic Zero Ammonia Free Hair Color Tube 2.1 oz$19.95 at Brighton Beauty Supply Visit Brighton Beauty Supply
Goldwell Topchic The Browns #7A Mellan Askblond$17.13 at Newegg Visit Newegg
Goldwell Topchic 11A Special Ash Blonde$17.13 at Newegg Visit Newegg
Topchic 3 Dark Brown Series Permanent Hair Color$11.00 at Cosmetic World Visit Cosmetic World
Goldwell Topchic Elumenated Naturals Hair Color Tube 2.1 oz$16.95 at Brighton Beauty Supply Visit Brighton Beauty Supply
Goldwell Topchic Tube$11.95 at Needhaircolors.com Visit Needhaircolors.com
Goldwell Topchic 10P Pastel Pearl Mix$17.13 at Newegg Visit Newegg
Goldwell Topchic 6KR Permanent Hair Color - Pomegranate$17.13 at Newegg Visit Newegg
Goldwell Coloration TopChic 60ml$11.00 at L'Entrepôt de la Coiffure Visit L'Entrepôt de la Coiffure
Goldwell Topchic Cool Browns Tuben 60 ml$10.00 at ellashaarshop.de Visit ellashaarshop.de
Goldwell Topchic 6B Gold Brown$17.13 at Newegg Visit Newegg
Goldwell Topchic Permanent Hair Color Can 8.6 oz$29.99 at Overstock Beauty Supply Visit Overstock Beauty Supply
Goldwell Topchic 5mb$39.99 at Walmart Visit Walmart
Goldwell Topchic 6kkk Copper Brilliant Warm Reds 2.1oz 60g$17.13 at Newegg Visit Newegg
Goldwell Topchic Elumenated Naturals Hair Color Can 8.6 oz$53.95 at Brighton Beauty Supply Visit Brighton Beauty Supply
Goldwell Topchic The Browns #6KS Blackened Copper Silver$17.13 at Newegg Visit Newegg

Popular Goldwell comparisons

Goldwell Topchic Hair Color Coloration (Tube) 7NN Mid Blonde - Extra vs Goldwell Topchic Permanent Hair Color 2oz
Goldwell Topchic Hair Color Coloration (Tube) 7NN Mid Blonde - Extra vs Goldwell Topchic Hair Color 3NN Dark Brown Extra
Goldwell Topchic Permanent Hair Color 2oz vs Goldwell Topchic Hair Color 3NN Dark Brown Extra

Questions and answers

What is the difference between Topchic and Elumen?: Topchic is a permanent color that needs a developer and lifts the natural pigment, so it covers gray and shifts level. Elumen is a direct dye applied without developer; it deposits color and shine but does not lighten, and it is often used for vivid or gloss tones.
What do the letters and numbers in Topchic shade names mean?: The number is the depth, from 2 (darkest) to 10 (lightest). The letters are the tone: N is natural, NN extra natural for stronger gray coverage, A ash, G gold, K copper. So 7NN is a mid blonde with extra natural base, and 6KG is a dark blonde with copper-gold tone.
Does Topchic cover gray hair?: Yes. The NN and N shades are built for full gray coverage, and the natural series is the usual base for mixing. Coverage depends on the developer strength and the ratio you use, so follow the Goldwell mixing guidance for the shade.
Do Goldwell colors come with a developer?: Topchic tubes are sold as color only; you need Goldwell's own lotion developer in the strength the shade calls for. Elumen needs its Lock and Prepare steps instead of a developer. Check what each listing includes before buying.
Is Goldwell color returnable if the shade is wrong?: Returns depend on the store, not on Goldwell, and opened color tubes are usually excluded for hygiene reasons. Check the seller's policy before ordering, and confirm the shade code against a Goldwell swatch first.
Are there Goldwell discount codes?: None Deal.ai could confirm as of November 12, 2026: no code for Goldwell's own shop was posted on Goldwell's site or by two coupon sites or more. This page shows what Goldwell products cost at every store instead, so a markdown shows here as soon as it starts.