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Goldwell Topchic is a professional permanent cream color sold in a squeeze tube, mixed with developer and applied in a salon or at home by experienced users. The 7NN Mid Blonde Extra shade is a neutral blonde with extra coverage, aimed at full gray coverage and even pigment from scalp to ends. Goldwell's Color Link and Penetration System technologies are the brand's pitch for durable, uniform color, and the line carries a strong reputation among stylists and home colorists. It is a professional product: you must mix it with the right developer and measure carefully, which is more work than a drugstore box kit.
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Lowest price we've seen: $12.99 on Nov 12 at Overstock Beauty. Tracked across 10 stores since Nov 12.
Users rate it highly, praising gray coverage, rich long-lasting color and easy handling.
Goldwell Topchic 7NN Mid Blonde - Extra is a permanent alkaline hair color for professional use. It gives full coverage and comes as a liquid in a 2.03 oz squeeze tube.
The formula contains hydrolyzed wheat protein and panthenol, which add strength and shine to hair. It uses Color Link, a patented technology that lets color molecules link together. The Patented Penetration System spreads pigment evenly from scalp to ends.
Topchic is aligned with the Goldwell Master Palette. The Color Depot System is designed for exact dispensing and mixing. Topchic won the 2002 Stylist Choice Award.
