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Goldwell Topchic Reds is a professional permanent hair color line built around a dedicated red shade family, from coppers and mahoganies to deep cherry tones. It is a salon product: the color comes as a liquid that is mixed with Goldwell's Colorance or Topchic developer before application, so it is not a ready-to-use box dye. Its appeal is the range and consistency of the red tones and the predictable gray coverage professional colorists get from the Topchic system. Against drugstore reds, it offers more shade control and better fade resistance, but it demands a developer, mixing, and some knowledge of color theory to use well.
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Colorists who use Topchic reds praise the depth and consistency of the shades and the even gray coverage. The common complaints are that reds fade over time and that the line is unforgiving for anyone without professional training.
Goldwell Topchic Reds is a range of red permanent hair colors from Goldwell's Topchic color system. The system is designed to give intense, luminous color results.
The range offers 100% gray coverage across its shades, from classic N tones and cool NA tones to intense NN tones and TriFlective Naturals. This is supported by Dye Penetration and the Reflects³ system. CoolProtect technology keeps cool tones cool, and the Equalizer System 2.0 is meant to give an even result from root to tip.
The formula uses patented Coenzyme technology and a creamy lotion with IntraLipid to care for the hair during coloring. It can only be used with the Goldwell Topchic Mess Färbeschale (measuring color bowl). It is for professional use by trained hairdressers and is not suitable for non-professionals.
