How many regular rolls is the 12-pack equal to?

The pack is described as 12 double rolls, which the listing equates to 6 regular rolls. Check the sheet count (165 per roll) if you are comparing against another brand's roll count.

Are these towels 2-ply?

Yes. They are 2-ply with Pick-a-Size perforated half sheets measuring 11 in by 5.9 in.

How do they compare with Bounty?

They cost less per sheet but are thinner and less absorbent. For heavy wet messes Bounty or Viva generally hold up better; for everyday wiping these are adequate.

Are they safe for septic systems?

They are standard paper towels, not flushable wipes. Do not flush them; dispose of them in the trash.

What is the total area in the pack?

About 148.7 sq ft (13.8 m²) across the 12 rolls, at 165 sheets per roll.

What do buyers say about the Great Value Ultra Strong Paper Towels, 12 Double Rolls?

Rated 4.7 out of 5 from 95,821 ratings.

Great Value Ultra Strong Paper Towels, 12 Double Rolls

Last price we saw

$16.84at Walmart, last seen Nov 8

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Price facts

Last seen at $16.84 at Walmart on Nov 8.

Our take on the Great Value Ultra Strong Paper Towels, 12 Double Rolls

Great Value Ultra Strong Paper Towels are Walmart's house-brand 2-ply kitchen towels in Pick-a-Size half sheets, sold in a 12-roll pack. Each roll has 165 split sheets, so you can tear a small sheet for a quick wipe or a full one for bigger spills. The pack is SFI certified and covers about 148.7 sq ft. It is a low-cost bulk buy rather than a premium towel, and the price per sheet is the main reason shoppers pick it.

Best forHouseholds that go through towels fastKitchen spills and everyday wipe-downsBuying in bulk to save per sheetRenters and students furnishing a first kitchen

Pros

Pick-a-Size half sheets cut waste on small wipes
2-ply construction holds up better than 1-ply store brands
12-roll pack keeps a supply on hand for weeks
SFI certified fiber sourcing
Low price per sheet compared with name brands

Cons

Great Value Ultra Strong Paper Towels, 12 Double Rolls prices at every store

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$16.84Observed Nov 8, 2026, 2:02 PM
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Great Value Ultra Strong Paper Towels, 12 Double Rolls price history

Lowest price we've seen: $16.84 on Nov 8 at Walmart. Tracked across 1 store since Nov 8.

What reviewers say

4.7 / 595,821 ratings

With over 95,000 ratings averaging 4.7 out of 5, buyers mostly treat these as a solid budget towel that does the job. Complaints center on thickness and absorbency compared with premium brands, and on occasional tearing at the perforations.

What people mention

ValuePraisedBuyers say the price per sheet beats name brands for routine cleaning.
AbsorbencyMixedFine for small spills, but reviewers say it soaks up less than premium towels.

Questions and answers

How many regular rolls is the 12-pack equal to?: The pack is described as 12 double rolls, which the listing equates to 6 regular rolls. Check the sheet count (165 per roll) if you are comparing against another brand's roll count.
Are these towels 2-ply?: Yes. They are 2-ply with Pick-a-Size perforated half sheets measuring 11 in by 5.9 in.
How do they compare with Bounty?: They cost less per sheet but are thinner and less absorbent. For heavy wet messes Bounty or Viva generally hold up better; for everyday wiping these are adequate.
Are they safe for septic systems?: They are standard paper towels, not flushable wipes. Do not flush them; dispose of them in the trash.
What is the total area in the pack?: About 148.7 sq ft (13.8 m²) across the 12 rolls, at 165 sheets per roll.
What do buyers say about the Great Value Ultra Strong Paper Towels, 12 Double Rolls?: Rated 4.7 out of 5 from 95,821 ratings.