Compared across 3 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.
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Herbivore's Bakuchiol Retinol Alternative Serum is a 1 oz facial serum built around bakuchiol, a plant-derived retinol alternative, plus peptides, aimed at fine lines, firmness and glow. It is marketed for normal and sensitive skin and is paraben-free, so it suits people who find true retinol irritating. The best new price is $68 at Ulta Beauty as of November 8, 2026, with three stores carrying it new.
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Lowest price we've seen: $68.00 on Nov 8 at Ulta Beauty. Tracked across 3 stores since Nov 8.
Owners generally describe it as a gentle, non-irritating serum that leaves skin soft and glowing, and praise it as a retinol option for sensitive skin. Many say the visible anti-aging results are subtle and take time, and some question the value at its price.
