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The ISO Beauty Digital Infrared Titanium-Plated Flat Iron is a 1.5-inch corded straightener with digital temperature control up to 450°F and infrared heating elements built into the plates. The wide titanium-plated plates suit long or thick hair and quick passes, and the infrared claim is that heat reaches the hair shaft with less surface damage than standard plates. It is a budget-minded alternative to salon-brand irons, but it lacks the steam vents, auto shutoff and precise heat hold that pricier rivals advertise. Buyers who want a wide plate and high heat without paying salon prices are the main audience.
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Lowest price we've seen: $109.99 on Nov 11 at Shop Simon. Tracked across 1 store since Nov 11.
Owner feedback is mixed. People like the wide plates and the high heat for thick hair, but several report uneven heat and short lifespan.
The ISO Beauty Digital Infrared Technology Titanium-Plated Flat Iron is a hair straightener with titanium-plated plates and infrared technology. The plates are 1.5 inches wide.
It plugs into an AC mains outlet and heats to a maximum of 450°F. It comes in blue and silver.
