
Juicy Couture Viva La EDP
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Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.
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Viva La Juicy is Juicy Couture's flagship women's eau de parfum, a fruity-floral gourmand built on wild berries, mandarin and honeysuckle over caramel, vanilla and sandalwood. It is sweet and loud up close, with moderate projection and a soft, creamy drydown. It suits shoppers who want a playful, recognizable scent for everyday wear and nights out rather than something subtle or green. Against fresher designer florals it leans heavier and sweeter, and its popularity means it is widely recognized rather than distinctive.
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Lowest price we've seen: $59.90 on Nov 9 at Groupon. Tracked across 1 store since Nov 9.
Owners describe Viva La Juicy as a sweet, cheerful scent that gets compliments and lasts a full day on skin and clothes. Critics call it too sugary and common, and some say the opening smells synthetic before it settles.






