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The LG NU700 is a 43-inch 4K LCD TV built on LG's webOS smart platform, with the α7 AI Processor 4K Gen9 handling upscaling and picture processing. It covers the basics well: HDR10 Pro, Filmmaker Mode, AI Sound Pro and a large free channel lineup through LG Channels. It is a straightforward entry-level 4K set rather than a premium one, so it lacks the deep blacks of OLED and the high brightness of mini-LED rivals. It suits a bedroom, small living room or secondary room where a solid smart platform matters more than top-tier picture quality.
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This is a 43 inch class LG NU700 Series 4K Nano UHD smart TV that runs the webOS platform. It is powered by the α7 AI Processor 4K Gen9. Nano Detail Enhancer analyzes each scene to fine-tune textures, sharpen edges and enhance contrast. AI Super Upscaling converts lower-resolution content to near-4K clarity, and the result varies with the source resolution.
HDR10 Pro adjusts brightness to show detail and color in both bright and dark scenes. LG Dynamic Tone Mapping enriches HDR10 content. FILMMAKER MODE automatically preserves a film's original colors, settings and frame rates. AI Sound Pro and Clear Voice Pro handle the audio.
The webOS platform lets you browse streaming apps. LG Channels offers over 400 free channels and 10,000+ on-demand movies and shows, and it requires an internet connection. For gaming, the TV has ALLM, the LG Game Dashboard and the Game Optimizer. Cloud gaming requires a subscription and a compatible gaming controller. LG Gallery + offers high-resolution artwork and scenic photography, with some features requiring a subscription. LG Shield provides protection against malware, viruses and other cyber threats with real-time scanning and automatic updates.
