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Deal.ai › LG
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LG 4K Smart OLED evo AI TV 77-inch

LG 4K Smart OLED evo AI TV 77-inch

Best price now

42"$799.0055"$999.99
65"
$1,570.30
77"$2,373.00
$2,373.00at inpexopcion.comChecked 4 h ago

Compared across 2 stores. Prices are checked against each store and labelled with when.

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Price facts

  • Lowest price today: $2,373.00 at inpexopcion.com (checked Nov 15, 2026).
  • Checked at 2 stores.

Our take on the LG 4K Smart OLED evo AI TV 77-inch

The LG OLED evo C6 is a 4K OLED TV built around LG's Brightness Booster and the Alpha 11 AI Gen3 processor, which lift peak brightness and sharpen detail over standard OLED panels. It keeps the self-lit pixels' perfect black and adds 100% color volume, so contrast holds up in both dark rooms and lit ones. Gamers get up to 165Hz in 4K with G-Sync and FreeSync Premium, plus four HDMI inputs and webOS with Google Gemini and Microsoft Copilot built in. It sits above LG's entry OLEDs on brightness and processing, and below the G-series, which adds a brighter panel and a gallery-style design. Owners of earlier C-series sets rate the picture and gaming features highly; the common complaints are reflections on bright rooms and the risk of burn-in with static content.

Best forMovie and streaming fans who want deep blacksConsole and PC gamers needing high refresh and VRRBright or mixed-light living roomsBuyers stepping up from an older OLED or LED set
Pros
  • Self-lit OLED pixels give perfect black and strong contrast
  • Brightness Booster and Alpha 11 processor lift highlights and detail
  • Up to 165Hz in 4K with G-Sync and FreeSync Premium
  • 100% color volume with UL-verified Perfect Black and Perfect Color
  • webOS with Google Gemini and Microsoft Copilot, plus an AI button
  • Four HDMI inputs and full Wi-Fi, Bluetooth, Ethernet and USB connectivity
Cons
  • OLED panels can dim or retain static logos and tickers over time
  • Reflections show on the glossy screen in bright rooms
  • Peak brightness still trails the brightest Mini LED sets
  • Built-in speakers are modest for a set this size

LG 4K Smart OLED evo AI TV 77-inch prices at every store

  • inpexopcion.comNew

    In stock

    $2,373.00+ $310.00 shippingChecked 4 h ago
    Visit inpexopcion.com
  • selfridges.comNew

    In stockShips from abroad · duties may apply

    $3,505.00Checked 4 h ago
    Visit selfridges.com

LG 4K Smart OLED evo AI TV 77-inch price history

Lowest price we've seen: $2,373.00 on Nov 15 at inpexopcion.com. Tracked across 2 stores since Nov 15.

What reviewers say

Reviewers and owners praise the C-series picture, gaming features and webOS, and call it one of the best-value OLEDs. Complaints center on reflections in bright rooms and worry about burn-in with static content.

What people mention
  • Picture qualityPraisedOwners describe deep blacks, strong contrast and vivid, accurate colors.
  • GamingPraisedHigh refresh and VRR support are called smooth and tear-free for consoles and PCs.
  • BrightnessMixedBrightness Booster helps, but reviewers say the brightest Mini LED sets still outshine it in daylight.
  • ReflectionsCriticisedThe glossy screen picks up window and lamp glare in bright rooms.
  • Burn-inCriticisedSome owners worry about static logos and tickers leaving marks over long use.
  • SoundCriticisedBuilt-in speakers are seen as thin, with a soundbar recommended for movies.

About the LG 4K Smart OLED evo AI TV 77-inch

The LG OLED evo C6 is a 77-inch flat 4K OLED smart TV with a 3840 x 2160 resolution. It uses the α11 AI 4K Gen3 Processor with Dual AI Engine to control 8.3 million self-illuminating pixels. Brightness Booster uses a Light Boosting algorithm for brighter highlights and more detail. The picture is UL-verified for Perfect Black and Perfect Color.

For gaming, it supports G-SYNC and FreeSync Premium, with variable refresh rate up to 165 Hz in 4K. The 2.2-channel, 40W sound system supports Dolby Atmos and α11 AI Sound Pro with virtual 11.1.2 up-mixing. The speakers fire downward.

The TV runs webOS 26 with AI features powered by Google Gemini and Microsoft Copilot. A dedicated AI button opens the AI Hub, which is protected by LG Shield. It works with Apple AirPlay, Apple Home, Google Cast, Google Home and LG ThinQ. The AI Magic Remote MR26 is included.

Model
LG OLED evo C6
Screen size
77 inches
Display
Flat 4K OLED evo, 3840 x 2160
Color
Black
Processor
α11 AI 4K Gen3 with Dual AI Engine
HDR
Dolby Vision, HDR10, HLG
Refresh rate
120 Hz (VRR up to 165 Hz)
Gaming
G-SYNC Compatible, FreeSync Compatible, 4K 120Hz, VRR, ALLM, QMS, QFT
Audio
40W, 2.2 ch, Dolby Atmos, Clear Voice Pro, downward-firing speakers
Sound features
α11 AI Sound Pro, AI Object Remastering Ultra, Adaptive Acoustic Tuning, LG Sound Sync, WOW Orchestra, simultaneous audio output, audio sharing mode
Audio codecs
AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, aptX

Specifications

Resolution
3840 x 2160
High Definition
Yes
HDTV Format
4K
Color
Black
Screen Form
Flat
Display Type
OLED
Assistant Support
Siri
HDR

Questions and answers

Is the LG OLED evo C6 worth it over a cheaper OLED?
Yes if you want more brightness and the newer Alpha 11 processing. The C6 adds Brightness Booster and higher gaming refresh over LG's entry OLEDs, which matters most in lit rooms and for gaming.
How does it compare with LG's G-series?
The G-series uses a brighter panel and a flush gallery design for wall mounting. The C6 gives most of the picture quality for less, with a standard stand and the same webOS platform.
Does it support 4K at 120Hz and higher for gaming?
Yes. It runs up to 165Hz in 4K with G-Sync and FreeSync Premium, and has four HDMI inputs for consoles and a PC.
Can I get burn-in on this TV?
OLED pixels can dim or retain static images like logos and tickers over long periods. Vary content and use the screen-care settings to lower the risk.
What is included in the box?
The TV, its stand, a remote and the power cable. A wall mount and HDMI cables are not included.
Does it work with Siri and other assistants?
It supports Siri and Apple AirPlay alongside the built-in Google Gemini and Microsoft Copilot features in webOS.
Where is the LG 4K Smart OLED evo AI TV 77-inch cheapest?
At inpexopcion.com, for $2,373.00, as of our latest check.
Where can I buy the LG 4K Smart OLED evo AI TV 77-inch?
2 stores we checked sell it, including inpexopcion.com, selfridges.com.

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HDMI
4 inputs (4K 120Hz, eARC, VRR, ALLM, QMS, QFT); eARC on HDMI 2
Other ports
2 x USB 2.0, 1 x Ethernet, 1 x RF input, 1 x optical digital audio output
Wireless
Wi-Fi, Bluetooth 5.3
Smart platform
webOS 26, full web browser, LG Channels, Multi View, My Page, LG Gallery+
Voice and AI
Siri support, hands-free voice control, AI Voice ID, AI Picture/Sound Wizard, AI Chatbot, AI Hub
Compatibility
Apple Home, Apple AirPlay, Google Cast, Google Home, LG ThinQ app, USB cameras
Accessibility
Grayscale, high contrast, inverted colors
Power
AC 100-240V, 50-60 Hz; standby under 0.5W
In the box
AI Magic Remote MR26, attached power cable
Certification
Eyesafe certified for blue light reduction
Care
Turn off and let cool, then wipe gently with a dry microfiber cloth. Do not use glass cleaner, solvents, abrasive pads or paper towels, and do not spray water on the TV.
Yes
Refresh Rate
120 Hz
Connectivity
Bluetooth, Wi-Fi, USB, HDMI, Ethernet
Screen Size
55 inches, 65 inches, 77 inches, 83 inches, 97 inches
Weight
37 lb, 74 lb, 85.9 lb, 102 lb, 141.1 lb
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