LG 4K Smart OLED TV
4.7Best price now
$1,796.99at DatavisionObserved at 7:33 PM
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This is LG's 4K OLED smart TV, sold in 48, 55, 65 and 77 inch sizes. OLED panels light each pixel individually, so blacks are true black and contrast is the main draw over LED sets; it also supports HDR, Wi-Fi, Bluetooth and the major streaming apps, with Google Assistant, Alexa and Siri voice control. The best new price is $1,796.99 at Datavision as of November 4, 2026, and only one store lists it new, so there is little price competition to shop around.
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Lowest price we've seen: $1,796.99 on Nov 5 at Datavision. Tracked across 2 stores since Nov 5.
Owners rate it 4.7 out of 5 across about 1,500 ratings, with picture quality the recurring theme. Most praise the blacks and contrast; complaints center on brightness in bright rooms and price.
