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LG 77" OLED77C6HUP OLED evo AI 4K Smart TV

LG 77" OLED77C6HUP OLED evo AI 4K Smart TV

Best price now

$1,999.99at MODIAChecked Nov 11

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Price facts

  • Last seen at $1,999.99 at MODIA on Nov 11.

Our take on the LG 77" OLED77C6HUP OLED evo AI 4K Smart TV

The LG C6 is a 77-inch OLED evo TV with 8.3 million self-lit pixels, so blacks are true black and contrast is effectively infinite. Its Alpha 11 AI Processor Gen3 and Hyper Radiant Color Tech push brightness well above earlier C-series sets, which helps in brighter rooms but still trails the brightest Mini-LED LCDs. Gamers get a 165Hz panel with G-Sync, FreeSync Premium and a 0.1ms response time, and movie fans get Dolby Vision, Dolby Atmos and FILMMAKER MODE. It suits buyers who want top-tier contrast and gaming features in a large screen and accept OLED's brightness ceiling and burn-in care.

Best forLarge living rooms and home theatersConsole and PC gamers wanting high refresh ratesMovie fans who watch in dim or dark roomsBuyers upgrading from an older OLED or LCD
Pros
  • Self-lit OLED pixels give perfect blacks and wide viewing angles
  • 165Hz refresh with G-Sync and FreeSync Premium suits fast gaming
  • Very low 0.1ms response time
  • Dolby Vision, Dolby Atmos and FILMMAKER MODE for movies
  • Alpha 11 Gen3 processor with dual AI engine
  • webOS 2026 with Google Gemini and Microsoft Copilot
Cons
  • Peak brightness still below the brightest Mini-LED LCDs
  • OLED risk of permanent burn-in from static logos and tickers
  • 77-inch panel is heavy and needs a wide stand or wall mount
  • AI assistant features add complexity some viewers won't use

LG 77" OLED77C6HUP OLED evo AI 4K Smart TV prices at every store

  • MODIANew

    In stockReturn policy

    $1,999.99Checked Nov 11
    Visit MODIA

About the LG 77" OLED77C6HUP OLED evo AI 4K Smart TV

The LG OLED77C6HUP is a 77-inch OLED evo 4K smart TV. Its screen has over 8.3 million self-lit pixels that produce perfect blacks and vibrant colors. Hyper Radiant Color Tech raises brightness 3.2 times over previous models.

The Alpha 11 AI Processor Gen3 with a Dual AI Engine powers the picture. For gaming, the TV has a 165Hz refresh rate, a 0.1ms response time, and support for NVIDIA G-Sync and AMD FreeSync Premium.

The TV supports Dolby Vision, Dolby Atmos, and FILMMAKER MODE. The OLED Care feature helps maintain picture quality over time. It runs LG's webOS 2026 platform, which is enhanced by Google Gemini and Microsoft Copilot.

Screen size
77 inches
Display
OLED evo, 4K, over 8.3 million self-lit pixels
Processor
Alpha 11 AI Processor Gen3 with Dual AI Engine
Refresh rate
165Hz
Response time
0.1ms
Gaming
NVIDIA G-Sync, AMD FreeSync Premium
HDR and picture
Dolby Vision, FILMMAKER MODE, Hyper Radiant Color Tech
Audio
Dolby Atmos
Smart platform
LG webOS 2026 with Google Gemini and Microsoft Copilot
Screen care
OLED Care
Model
OLED77C6HUP

Questions and answers

Is the LG C6 a big step up from the C5?
The C6 adds the Alpha 11 Gen3 processor, a 165Hz panel and higher brightness through Hyper Radiant Color Tech. If you already own a recent C-series set, the jump is modest; from an older OLED or LCD it is a clear upgrade.
Is 165Hz useful for consoles?
Consoles cap at 120Hz, so the extra refresh mainly benefits PC gamers. The TV still supports VRR through G-Sync and FreeSync Premium for smoother console play.
Will I get burn-in?
OLED pixels can dim unevenly after long exposure to static elements like news tickers or game HUDs. OLED Care helps manage this, and mixed viewing habits lower the risk.
Does it support Dolby Vision and Atmos?
Yes. It handles Dolby Vision HDR and Dolby Atmos, and includes FILMMAKER MODE for a picture closer to the director's intent.
What is in the box?
You get the TV, its stand, a remote and the power cable. A wall mount and cables for external devices are not included.
How bright is it in a sunny room?
Brighter than earlier C-series OLEDs, but it still cannot match high-end Mini-LED LCDs in a very bright room. It performs best with some light control.
Where is the LG 77" OLED77C6HUP OLED evo AI 4K Smart TV cheapest?
At MODIA, for $1,999.99, as of our latest check.

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