Is the S90F worth it over the S95F?

The S95F is brighter and has the stronger anti-glare layer. The S90F keeps OLED contrast, 100 Hz and the same smart platform, so it makes sense if you watch in dimmer rooms and don't need peak brightness.

Does it support 4K at 120 Hz for consoles?

The panel is listed at 100 Hz, so it tops out at 100 Hz rather than 120 Hz. PS5 and Xbox Series X will run 4K at up to 100 Hz with variable refresh rate support.

Will I get burn-in from news or sports tickers?

OLED can retain static bright elements over long periods. Vary content, enable the screen saver and pixel-shift settings, and avoid leaving a single channel with a fixed ticker on for hours.

You get the TV, a stand, the remote, a power cable and documentation. HDMI and other cables are not included, so plan for those separately.

Does it work with Alexa and Google Assistant?

Yes. Bixby is built in, and Alexa and Google Assistant are supported for voice control of the TV and connected smart devices.

Yes. The slim panel and flat back suit near-flush wall mounting with a standard VESA bracket, though the bracket is sold separately.

Where can I buy the Samsung OLED S90F 4K Vision AI Smart TV 42-inch?

4 stores we checked sell it, including Quill, Amazon, Crutchfield, Wichita Furniture & Mattress.

Samsung OLED S90F 4K Vision AI Smart TV 42-inch

Best price now

Samsung OLED S90F 4K Vision AI Smart TV 42-inch

Best price now

55"

$931.23

65"$1,497.99

77"$2,499.95

83"$2,699.99

$847.95at AmazonChecked 4 min ago

Compared across 4 stores. Prices are checked against each store and labelled with when. As an Amazon Associate, Deal.ai earns from qualifying purchases.

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Price facts

Lowest price today: $847.95 at Amazon (checked Nov 11, 2026).
Checked at 4 stores.

Our take on the Samsung OLED S90F 4K Vision AI Smart TV 42-inch

The Samsung S90F is a 2025 OLED 4K smart TV built on per-pixel light control, so it delivers true blacks and very high contrast. It runs Samsung's Tizen smart platform with Bixby, Alexa and Google Assistant support, four HDMI ports, a 100 Hz panel and an anti-glare coating. It suits movie and game rooms where contrast and viewing angle matter more than raw brightness. Against Samsung's own S95F, it gives up some peak brightness and the brightest anti-glare treatment, but keeps the core OLED picture and smart features at a lower tier. Reviewers rate OLED contrast and color highly and flag ABL dimming on bright full-screen scenes and the risk of burn-in with static content.

Best forMovie and streaming fans who watch in dim roomsConsole gamers wanting 4K at 100 Hz with low latencyBuyers who want OLED contrast without the flagship price tierWall-mounting in a room with side windows or lamps

Pros

Per-pixel OLED dimming gives true blacks and strong contrast
100 Hz refresh with gaming features and low input latency
Four HDMI ports plus Wi-Fi, Ethernet, Bluetooth and optical out
Anti-glare coating handles side light better than glossy OLEDs
Bixby, Alexa and Google Assistant all supported

Cons

Peak brightness trails Samsung's QD-OLED flagship, the S95F
Auto brightness limiting dims large bright scenes
Static logos and tickers can cause burn-in over time
Built-in speakers are thin; a soundbar is worth adding

Samsung OLED S90F 4K Vision AI Smart TV 42-inch prices at every store

CrutchfieldPre-owned
In stock
$1,081.19Free shippingChecked 1 h ago
Visit Crutchfield
AmazonRefurbished
Availability unknown
As an Amazon Associate, Deal.ai earns from qualifying purchases.
$797.95Free shippingChecked 4 min ago
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AmazonNew
Availability unknown
As an Amazon Associate, Deal.ai earns from qualifying purchases.
$847.95Free shippingChecked 4 min ago
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QuillNew
Out of stock
$1,299.99Free shippingChecked 4 min ago
Visit Quill
Wichita Furniture & MattressNew
Out of stock
$1,299.99Free shippingChecked 1 h ago
Visit Wichita Furniture & Mattress

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Samsung OLED S90F 4K Vision AI Smart TV 42-inch price history

Lowest price we've seen: $847.95 on Nov 11 at Amazon. Tracked across 3 stores since Nov 11.

What reviewers say

Reviewers and owners praise the S90F's OLED contrast, color and gaming responsiveness. Common complaints are brightness limiting on bright full-screen content and modest built-in sound.

What people mention

Picture contrastPraisedOwners say blacks are truly black and dark scenes hold detail.
BrightnessMixedBright scenes look good, but full-screen white content dims noticeably.
GamingPraisedLow latency and 100 Hz support make console play feel responsive.
SoundCriticisedBuilt-in speakers are described as thin, so many buyers add a soundbar.
Burn-inMixedSome owners worry about static logos and tickers leaving marks over years.
ReflectionsMixedThe anti-glare coating helps, but bright rooms still show some reflections.

About the Samsung OLED S90F 4K Vision AI Smart TV 42-inch

The Samsung OLED S90F is a 4K smart TV with an OLED panel. The 3840 x 2160 panel supports HDR and has an anti-glare finish.

Display: OLED, flat screen, anti-glare
Resolution: 3840 x 2160 (4K Ultra HD)
HDR: Yes
Refresh rate: 100 Hz
Smart TV: Yes; Netflix, YouTube, Disney+
Connectivity: Wi-Fi, Bluetooth, Ethernet, RF, USB, HDMI, optical audio
HDMI ports: 4, CEC enabled
Other features: Energy saving mode, V-Chip
Color: Black

Specifications

Resolution: 3840 x 2160
High Definition: Yes
HDTV Format: 4K
Color: Black
Screen Form: Flat
Display Type: OLED
Assistant Support: Google Assistant, Amazon Alexa
HDR

Questions and answers

Is the S90F worth it over the S95F?: The S95F is brighter and has the stronger anti-glare layer. The S90F keeps OLED contrast, 100 Hz and the same smart platform, so it makes sense if you watch in dimmer rooms and don't need peak brightness.
Does it support 4K at 120 Hz for consoles?: The panel is listed at 100 Hz, so it tops out at 100 Hz rather than 120 Hz. PS5 and Xbox Series X will run 4K at up to 100 Hz with variable refresh rate support.
Will I get burn-in from news or sports tickers?: OLED can retain static bright elements over long periods. Vary content, enable the screen saver and pixel-shift settings, and avoid leaving a single channel with a fixed ticker on for hours.
What's in the box?: You get the TV, a stand, the remote, a power cable and documentation. HDMI and other cables are not included, so plan for those separately.
Does it work with Alexa and Google Assistant?: Yes. Bixby is built in, and Alexa and Google Assistant are supported for voice control of the TV and connected smart devices.
Can I wall-mount it?: Yes. The slim panel and flat back suit near-flush wall mounting with a standard VESA bracket, though the bracket is sold separately.
Where is the Samsung OLED S90F 4K Vision AI Smart TV 42-inch cheapest?: At Amazon, for $847.95, as of our latest check.
Where can I buy the Samsung OLED S90F 4K Vision AI Smart TV 42-inch?: 4 stores we checked sell it, including Quill, Amazon, Crutchfield, Wichita Furniture & Mattress.