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Deal.ai › LG
LG
LG 77" OLED77CXPUA 4K OLED ThinQ AI Smart TV

LG 77" OLED77CXPUA 4K OLED ThinQ AI Smart TV

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77"$98.01

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Our take on the LG 77" OLED77CXPUA 4K OLED ThinQ AI Smart TV

The LG CX is a 77-inch 4K OLED TV from LG's 2020 lineup, sold here as the OLED77CXPUA. OLED pixels switch off individually, so blacks are true black and contrast is effectively unlimited, which is what sets it apart from LED rivals at this size. It runs webOS with ThinQ AI, supports the major HDR formats and HDMI 2.1 features that matter to console gamers. It suits movie watchers and gamers who want a big, high-contrast screen and can control light in the room.

Best forMovie and streaming fans in a darkened roomConsole gamers wanting 4K at high frame ratesBuyers who value deep blacks over peak brightnessLarge living rooms or dedicated media rooms
Pros
  • Per-pixel OLED contrast with true blacks
  • Four HDMI 2.1 ports for 4K high-frame-rate gaming
  • Wide viewing angles with little color shift
  • webOS with ThinQ AI voice control and major streaming apps
  • Slim panel that mounts close to the wall
Cons

What reviewers say

Owners and reviewers rate the CX highly for picture quality, especially black levels and gaming features. Common complaints are lower brightness than LED sets in bright rooms and concern about burn-in with static content.

What people mention
  • Picture qualityPraisedOwners say blacks are truly black and contrast is excellent in dark rooms.
  • BrightnessCriticisedReviewers note it cannot match bright LED TVs in a sunlit room.
  • GamingPraisedLow input lag and HDMI 2.1 ports are called out as a big plus for consoles.

Questions and answers

Is the LG CX good for gaming?
Yes. It has four HDMI 2.1 ports, low input lag and support for high frame rates at 4K, which suits current consoles and PCs.
Does it support HDR?
It supports the main HDR formats, including Dolby Vision, HDR10 and HLG, so most streaming and disc content plays in HDR.
Can OLED burn in?
Static logos, tickers and game HUDs left on for long periods can leave faint marks. Varying content and using the screen's care settings reduce the risk.
Is it bright enough for a living room?
In a room with controlled light, yes. In a very bright room with direct sun, an LED TV will look punchier.
What is in the box?
The TV, its stand, a remote and the power cable. A wall mount and cables for other devices are not included.
How does it compare with the C1?
The C1 is the later model with a newer processor and slightly better processing. Picture character is close, so the CX remains a strong choice.
LG
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Peak brightness is lower than the brightest LED TVs
  • Risk of permanent image retention with static logos and tickers
  • Large 77-inch panel is heavy and needs two people to set up
  • Reflections show on the glossy screen in bright rooms
  • Burn-inMixed
    Some owners worry about static logos and HUDs leaving marks over time.
  • ReflectionsCriticisedThe glossy screen shows reflections from windows and lamps.
  • About the LG 77" OLED77CXPUA 4K OLED ThinQ AI Smart TV

    This LG 77-inch OLED TV has a 4K display with 2160p resolution and a 120 Hz refresh rate. It is a smart TV with ThinQ AI, and it is black.

    It connects over Wi-Fi and Bluetooth, and it has USB and HDMI inputs. It supports apps and internet browsing.

    Screen size
    77 in
    Display
    OLED
    Resolution
    4K, 2160p
    Refresh rate
    120 Hz
    Smart features
    Apps, internet browsing, ThinQ AI
    Connectivity
    Wi-Fi, Bluetooth
    Inputs
    HDMI, USB
    Color
    Black
    Year
    2020
    Made in
    Korea

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