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Deal.ai › LG
LG
LG OLED 77-inch

LG OLED 77-inch

Best price now

55"$949.9565"$2,599.9977"$1,798.00
$1,798.00at Abt Electronics & Appliances
Checked 4 h ago

49% under what the other stores charge

Compared across 7 stores. Prices are checked against each store and labelled with when.

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Price facts

  • Lowest price today: $1,798.00 at Abt Electronics & Appliances (checked Nov 10, 2026).
  • Checked at 7 stores.

Our take on the LG OLED 77-inch

The LG OLED evo C5 is a 77-inch 4K OLED TV built on LG's self-lit panel, so each of the 8.3 million pixels turns on and off on its own for perfect blacks and near-infinite contrast. It runs the α9 AI Processor Gen7 and adds a 144Hz refresh rate, four HDMI 2.1 ports, VRR, G-SYNC and FreeSync Premium, which makes it one of the better big-screen sets for console and PC gaming. Reviewers consistently single out picture quality, wide viewing angles and the anti-glare coating as its strengths. It suits movie lovers and gamers who want a large OLED, though buyers who watch lots of daytime TV in bright rooms or want the brightest possible HDR should weigh it against QD-OLED and Mini-LED rivals.

Best forLarge living rooms and home theatersPS5 and Xbox Series X gaming at 4K 120HzMovie and streaming fans who want perfect blacksWide seating where off-angle viewing matters
Pros
  • Perfect blacks and near-infinite contrast from self-lit OLED pixels
  • 144Hz panel with VRR, G-SYNC and FreeSync Premium for smooth gaming
  • Four HDMI 2.1 ports cover multiple consoles and a soundbar
  • Wide viewing angles keep the picture consistent off-center
  • Anti-glare coating handles reflections better than older OLEDs
  • α9 Gen7 processor with AI upscaling and automatic picture and sound tuning
Cons
  • Peak brightness trails the brightest QD-OLED and Mini-LED sets
  • Risk of permanent burn-in with static logos or news tickers over years
  • 77-inch panel is heavy and needs two people to mount
  • WebOS is busy with ads and promoted content
  • No ATSC 3.0 tuner on most C5 sizes

LG OLED 77-inch prices at every store

  • Abt Electronics & AppliancesNew

    In stock

    $1,798.00Free shippingChecked 4 h ago
    Visit Abt Electronics & Appliances
  • Best BuyNew

    In stock

    $1,942.99+ $16.49 shippingChecked 4 h ago
    Visit Best Buy
  • Planet TV & AppliancesNew

    In stock

    $3,144.99Free shippingChecked Nov 8
    Visit Planet TV & Appliances
  • Wholesale Computer OutletNew

    In stock

    $3,499.99+ $820.00 shippingChecked Nov 8
    Visit Wholesale Computer Outlet
  • Hot Rod CamerasNew

    In stock

    $4,499.99+ $158.00 shippingChecked Nov 8
    Visit Hot Rod Cameras
  • Voomi SupplyNew

    In stock

    $5,433.55+ $16.50 shippingChecked 4 h ago
    Visit Voomi Supply
  • Brown's TV and ApplianceNew

    Out of stock

    $3,499.99+ $79.00 shippingChecked Nov 8
    Visit Brown's TV and Appliance

LG OLED 77-inch price history

$3,144.99$1,798.00
Nov 8Nov 10

Lowest price we've seen: $1,798.00 on Nov 10 at Abt Electronics & Appliances; highest $3,144.99 on Nov 8. Tracked across 7 stores since Nov 8.

What reviewers say

Owners and reviewers rate the C5 highly for picture quality, calling the contrast and color the main reason to buy. Gaming features and the anti-glare screen draw frequent praise. Complaints center on brightness in bright rooms and the risk of burn-in with static content.

What people mention
  • Picture qualityPraisedOwners say the perfect blacks and rich color are the standout reason to choose this set.
  • GamingPraisedReviewers highlight the 144Hz panel, four HDMI 2.1 ports and VRR support for console and PC play.
  • BrightnessCriticisedSome owners find peak brightness short of QD-OLED and Mini-LED sets in sunlit rooms.
  • Burn-inMixedBuyers mention worry about static logos and tickers leaving marks over long use.
  • Anti-glarePraisedThe anti-glare coating is said to cut reflections well in rooms with windows.
  • WebOSCriticisedUsers complain the smart interface is cluttered with ads and promoted apps.

About the LG OLED 77-inch

The advanced LG OLED evo C5-Series has upped its game. Get all the controls at your fingertips thanks to the Game Optimizer and Game Dashboard. Packed with 4 HDMI 2.1 ports and all the extras like NVIDIA G-SYNC, AMD FreeSync Premium and VRR, it has everything you need to up your game. The OLED evo C5-Series is powered by the α9 AI Processor Gen7—made exclusively for LG OLED. The High Dynamic Range (HDR) Expression Enhancer makes gaming and movies more immersive. With over 8.3 million self-lit pixels, the LG OLED evo C5 produces high-contrast images with perfect black no matter what you're watching—or playing. And AI-assisted deep learning analyzes what you're watching to choose the best picture and sound setting for your content. You'll experience less searching and more streaming, thanks to the next generation of AI technology from LG...

Specifications

Network Functionality
Smart TV, Streaming
Supported Resolutions
4K
Display Type
OLED
Resolution
4K
HDTV Format
4K UHD
Backlight Technology
OLED
Display Highlights
HDR

Questions and answers

Is the LG C5 77-inch good for gaming?
Yes. It has a 144Hz OLED panel, four HDMI 2.1 ports, VRR, G-SYNC and FreeSync Premium, plus a Game Optimizer menu. It handles 4K 120Hz from PS5 and Xbox Series X well.
How is the C5 different from the C4?
The C5 uses the α9 Gen7 processor and adds a brighter evo panel with improved anti-glare. The core OLED strengths and gaming feature set carry over from the C4.
Will an OLED this size get burn-in?
Burn-in is possible with years of static logos, tickers or HUDs at high brightness. LG includes pixel-shifting and logo-dimming safeguards, and mixed viewing makes the risk low.
Is 77 inches too big for a normal living room?
Viewing distance matters more than room size. At roughly 8 to 10 feet, a 77-inch set fills the field of view without feeling overwhelming for most rooms.
Does it support Dolby Vision and Dolby Atmos?
Yes. The C5 supports Dolby Vision HDR and Dolby Atmos passthrough, so a compatible soundbar or receiver can handle Atmos audio.
What is in the box?
The TV, a stand, a magic remote, batteries and a power cable. A wall mount and HDMI cables are sold separately.
Where is the LG OLED 77-inch cheapest?
At Abt Electronics & Appliances, for $1,798.00, 49% under what the other stores charge, as of our latest check.
Where can I buy the LG OLED 77-inch?
7 stores we checked sell it, including Abt Electronics & Appliances, Best Buy, Voomi Supply, Planet TV & Appliances, Wholesale Computer Outlet.

Stores we've priced the LG OLED 77-inch at

  • Best Buy deals and prices
  • Planet TV & Appliances deals and prices

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Refresh Rate
144Hz
Anti-Glare
Yes
Max Resolution V-Sync
VRR
Display Aspect Ratio
16:9
Dynamic Contrast Ratio
Infinite contrast
Image Contrast Ratio
Near-infinite
Viewing Angle
Wide
Menu Language
Spanish, English, French
Color Temperature
Yes
Smart TV
Yes
HDMI Ports
4
Internet Streaming Services
Netflix, Disney+
Network Connectivity
Ethernet
Video Interface
HDMI
PC Interface
HDMI
CEC Enabled
Yes
Expansion Slots
Common Interface (CI) slot