Is the LG B6 worth it over the C series?

The B6 keeps the OLED panel, 120 Hz and four HDMI 2.1 ports. The C series is brighter and has a better processor. Pick the B6 if you watch in a dim room and want to save; pick the C series for a bright room.

Is 77 inches too big for a normal living room?

At about 42 inches wide, it needs a wall or stand roughly 6 to 7 feet from the seating for a comfortable view. It fits most living rooms but dominates a small one.

Does it support 4K 120 Hz for PS5 and Xbox Series X?

Yes. It has four HDMI 2.1 ports and a 120 Hz panel, so both consoles run 4K at 120 Hz with variable refresh rate.

Will the OLED screen burn in?

Burn-in is possible with static logos, tickers or game HUDs left on for long periods. Vary content and use the screen-off and pixel-refresh features to lower the risk.

The TV, its stand, a magic remote, batteries and a power cable. A wall mount and HDMI cables are not included.

Does it work with Google Assistant and Siri?

Yes. Google Assistant and Siri are supported through the TV and paired devices, alongside the magic remote's voice search.

Where is the LG OLED AI B6 4K Smart TV 77-inch cheapest?

At Greentoe, for $1,699.00, 15% under what the other stores charge, as of our latest check.

Where can I buy the LG OLED AI B6 4K Smart TV 77-inch?

13 stores we checked sell it, including Best Buy, Greentoe, Abt Electronics & Appliances, B&H Photo-Video-Audio, Walmart.

LG OLED AI B6 4K Smart TV 77-inch

Best price now

LG OLED AI B6 4K Smart TV 77-inch

Best price now

65"

$1,099.00

77"$1,699.00

83"$2,499.00

$1,699.00at GreentoeChecked 9 h ago

15% under what the other stores charge

Compared across 13 stores. Prices are checked against each store and labelled with when.

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Price facts

Last seen at $1,699.00 at Greentoe on Nov 10.
Checked at 13 stores.

Our take on the LG OLED AI B6 4K Smart TV 77-inch

The LG B6 is LG's entry-level OLED, sold in sizes from 48 to 83 inches. It uses a 120 Hz OLED panel with per-pixel light control, so blacks are true black and contrast is far beyond any LCD at the same size. It keeps the full four HDMI 2.1 ports, Google Assistant and Siri voice control, and the major streaming apps. Against LG's C-series it gives up some brightness and processing, and against Samsung's QD-OLED it gives up color volume, but it is the least expensive way into a large OLED. It suits movie and console gamers who want a big screen in a dim or normal room and can accept modest peak brightness in daylight.

Best forMovie watchers in a dim or normal-lit roomConsole gamers wanting 120 Hz and HDMI 2.1Buyers wanting the largest OLED screen for the least moneyStreaming-first households

Pros

True black and near-infinite contrast from the OLED panel
120 Hz refresh with four HDMI 2.1 ports for PS5 and Xbox Series X
webOS with Netflix, Prime Video, YouTube and Disney+ built in
Google Assistant and Siri voice control
Wide viewing angles; picture holds up off-center
Slim, flat design that mounts close to the wall

Cons

Peak brightness is lower than LG's C and G series, so bright rooms wash it out
No anti-glare coating as effective as step-up models
Risk of permanent image retention with static logos or tickers
Built-in speakers are thin; a soundbar is worth budgeting for
Entry-level processor shows more noise and banding in dark scenes

LG OLED AI B6 4K Smart TV 77-inch prices at every store

GreentoeNew
In stock
$1,699.00Checked 9 h ago
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Best BuyNew
In stock
$1,999.99Checked 8 h ago
Visit Best Buy
Abt Electronics & AppliancesNew
In stock
$1,999.99Checked 9 h ago
Visit Abt Electronics & Appliances
B&H Photo-Video-AudioNew
In stock
$1,999.99Checked 9 h ago
Visit B&H Photo-Video-Audio
WalmartNew
In stock
$1,999.99Checked 9 h ago
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Nawara Brothers Home StoreNew
In stock
$1,999.99Checked 9 h ago
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Jetson's ApplianceNew
In stock
$1,999.99Checked 9 h ago
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Standard TV & ApplianceNew
In stock
$1,999.99Checked 9 h ago
Visit Standard TV & Appliance
Electronic ExpressNew
In stock
$1,999.99Checked 9 h ago
Visit Electronic Express
eBayNew
In stockSold by videoandaudiocenter
$1,999.99Checked 9 h ago
Visit eBay
Brown's TV and ApplianceNew
In stock
$1,999.99Checked 9 h ago
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Sargent ApplianceNew
In stock
$2,299.99Checked 9 h ago
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AHC AppliancesNew
Availability unknown
$2,299.99Checked 9 h ago
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LG OLED AI B6 4K Smart TV 77-inch price history

$1,999.99$1,699.00

Nov 10Nov 11

Lowest price we've seen: $1,699.00 on Nov 10 at Greentoe; highest $1,999.99 on Nov 11. Tracked across 13 stores since Nov 10.

What reviewers say

Owners and reviewers treat the B6 as the value pick in LG's OLED line: they praise the contrast, the gaming features and the size for the money, and accept that it is dimmer than the C series. Complaints center on brightness in daylight rooms, image retention worries and weak built-in sound.

What people mention

BrightnessCriticisedOwners say it looks dimmer than step-up OLEDs and struggles in a sunlit room.
Picture qualityPraisedReviewers highlight deep blacks, strong contrast and wide viewing angles.
GamingPraised120 Hz and four HDMI 2.1 ports are called out as a strong set for consoles.
SoundCriticisedBuilt-in speakers are described as thin, with little bass.
Burn-inMixedSome buyers worry about static logos and news tickers leaving marks over time.
SetupPraisedOwners find webOS easy to set up and the app lineup complete.

Specifications

Resolution: 3840 x 2160
High Definition: Yes
HDTV Format: 4K
Color: Black
Screen Form: Flat
Display Type: OLED
Assistant Support: Google Assistant, Siri
HDR

Questions and answers

Is the LG B6 worth it over the C series?: The B6 keeps the OLED panel, 120 Hz and four HDMI 2.1 ports. The C series is brighter and has a better processor. Pick the B6 if you watch in a dim room and want to save; pick the C series for a bright room.
Is 77 inches too big for a normal living room?: At about 42 inches wide, it needs a wall or stand roughly 6 to 7 feet from the seating for a comfortable view. It fits most living rooms but dominates a small one.
Does it support 4K 120 Hz for PS5 and Xbox Series X?: Yes. It has four HDMI 2.1 ports and a 120 Hz panel, so both consoles run 4K at 120 Hz with variable refresh rate.
Will the OLED screen burn in?: Burn-in is possible with static logos, tickers or game HUDs left on for long periods. Vary content and use the screen-off and pixel-refresh features to lower the risk.
What is in the box?: The TV, its stand, a magic remote, batteries and a power cable. A wall mount and HDMI cables are not included.
Does it work with Google Assistant and Siri?: Yes. Google Assistant and Siri are supported through the TV and paired devices, alongside the magic remote's voice search.
Where is the LG OLED AI B6 4K Smart TV 77-inch cheapest?: At Greentoe, for $1,699.00, 15% under what the other stores charge, as of our latest check.
Where can I buy the LG OLED AI B6 4K Smart TV 77-inch?: 13 stores we checked sell it, including Best Buy, Greentoe, Abt Electronics & Appliances, B&H Photo-Video-Audio, Walmart.