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Lowest price we've seen: $4,470.00 on Nov 13 at selfridges.com. Tracked across 1 store since Nov 13.
LG 83 Inch OLED83C66LB 4K TVExperience next-generation OLED performance with the LG OLED evo AI C6. Designed to deliver exceptional brightness, precision detail, and intelligent personalisation, this premium 4K TV transforms everything you watch, play, and stream.Outstanding Picture QualityBrightness Booster with α11 AI Processor Gen3 enhances highlights and refines detail for a more vivid, lifelike imagePerfect Black & Perfect Colour deliver deep contrast and accurate colour in any lighting conditionsAI Super Upscaling & Dynamic Tone Mapping Ultra optimise every frame to near-4K clarityAI HDR Remastering upgrades SDR content for richer, more realistic visualsEyesafe® certified display reduces blue light for more comfortable viewingPowerful AI ProcessingAdvanced α11 AI Processor 4K Gen3 with Dual AI Engine intelligently enhances sharpness, texture, and depthFaster processing performance for smoother visuals and more responsive navigationAI Picture Pro and AI Object Remastering Ultra enhance clarity, especially for faces and voicesImmersive Sound ExperienceVirtual 11.1.2 channel audio creates room-filling, multidimensional soundAI Sound Pro automatically optimises audio for clarity and balanceDolby Atmos® support delivers cinematic surround sound at homeNext-Level Gaming PerformanceUp to 4K 165Hz refresh rate for ultra-smooth gameplayNVIDIA G-SYNC® compatible & AMD FreeSync™ Premium for tear-free performance0.1ms response time & ultra-low input lag for precision controlGame Dashboard & Optimiser let you fine-tune settings in real timeAccess cloud gaming platforms like GeForce NOW directly from your TVSmart TV Powered by AIAward-winning webOS platform with advanced multi-AI capabilitiesIntegrated Google Gemini and Microsoft Copilot for smarter search and recommendationsAI Hub provides personalised content, voice recognition, and tailored settingsFeatures include:Multi AI SearchAI ConciergeAI Voice ID with My PageAI Chatbot supportAI Picture & Sound WizardSecurity You Can TrustBuilt-in LG Shield protects your data, privacy, and system integrityAdvanced security technologies ensure safe browsing and secure updatesElegant, Ultra-Slim DesignMinimal bezel and ultra-slim profile for a clean, modern lookPerfect for wall mounting or stylish stand placementGallery Modetransforms your screen into a digital art displaySmart Connectivity & ConvenienceWorks with Google Home, Apple AirPlay, and LG ThinQBuilt-in Wi-Fi 6E and Bluetooth 5.3Multiple HDMI 2.1 ports supporting 4K 120Hz, VRR, ALLM, and eARCAccess hundreds of free channels with LG ChannelsKey Specifications4K OLED (3840 x 2160)Native 120Hz (up to 165Hz VRR)Dolby Vision, HDR10, HLG40W 2.2 channel audio systemwebOS Smart Platform (with updates supported up to 2030)Why Choose the LG OLED evo C6?The LG OLED evo AI C6 combines cutting-edge OLED technology with powerful AI processing to deliver brighter visuals, deeper contrast, and smarter personalisation. Whether you're watching films, gaming competitively, or streaming your favourite content, it offers a premium, future-ready experience in every way.









