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The LG UA77 is an entry-level 4K LCD smart TV built around LG's Alpha 7 AI Processor Gen8, which handles 4K upscaling, Dynamic Tone Mapping and HDR10 Pro. It runs webOS with LG Channels, a large set of free ad-supported channels, and LG promises five years of platform updates. It suits shoppers who want a big-screen 4K set with a polished smart platform and don't need the brightness or contrast of mini-LED or OLED. Against rivals at this tier it leans on software and processing rather than panel hardware, so expect average black levels and modest peak brightness.
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Lowest price we've seen: $380.99 on Nov 12 at Amazon. Tracked across 1 store since Nov 12.
The LG UA77 Series 55UA7700PUB is a 55-inch 4K smart TV with an LED display. It uses the α7 AI Processor 4K Gen8 for 4K upscaling, Dynamic Tone Mapping and enhanced brightness. HDR10 Pro and HLG support add color and picture detail.
The TV runs LG's webOS smart platform with built-in Wi-Fi and streaming apps. LG Channels offers over 350 free channels with an internet connection, and the number of channels may change. Under LG's Re:New Program, it receives software updates for up to 5 years.
The Personalized Picture & Sound Wizard uses AI to tailor picture and audio settings. FILMMAKER MODE preserves a film's original colors, settings and frame rates. For gaming, it supports FreeSync, VRR, GeForce NOW and Xbox Cloud Gaming, and includes the LG Game Optimizer and Game Dashboard. Apple AirPlay 2 and Google Cast let you mirror content from a phone, tablet or computer.
