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Loma
Loma Moisturizing Shampoo

Loma Moisturizing Shampoo

4.8· 237 ratings

Best price now

$13.63at WalmartObserved at 8:46 AM

Compared across 4 stores. Prices are checked against each store and labelled with when.

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Our take on the Loma Moisturizing Shampoo

Loma Moisturizing Shampoo is a sulfate-free, gluten-free daily cleanser for dry, coarse or curly hair. It leans on aloe vera gel and avocado seed oil to add moisture and tame frizz, with creatine for strength and color protection for dyed hair. The 33.8 fl oz size is a salon-style liter bottle. At $13.63 at Walmart as of November 5, 2026, it is the lowest of the four stores listing it new and a strong value for a liter of salon shampoo.

Best forDry or coarse hair that needs moistureCurly hair prone to frizzColor-treated hairDaily washers who want a gentle sulfate-free cleanse
Pros
  • Sulfate-free, paraben-free and gluten-free formula
  • Aloe vera and avocado seed oil add moisture and shine
  • Creatine helps strengthen hair over time
  • Color-protection claims suit dyed hair
  • Large 33.8 fl oz bottle lasts months
Cons
  • Sulfate-free lather is thinner than conventional shampoo
  • Heavy moisture can weigh down fine hair
  • Liter bottle is bulky for small showers
  • Not ideal for oily scalps that need a clarifying wash

Loma Moisturizing Shampoo prices at every store

  • WalmartNew

    In stockSold by Bar Beauty

    $13.63Observed at 8:46 AM
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  • Beauty Plus SalonNew

    In stock

    $13.99Observed at 8:46 AM
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  • ShopSimonNew

    In stock

    $14.64Observed at 8:46 AM
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  • Ulta BeautyNew

    In stock

    $21.00Observed at 8:46 AM
    Visit store

Also available at

  • Westside Beauty SupplyCheck price at Westside Beauty Supply
  • eBayCheck price at eBay
  • JCPenneyCheck price at JCPenney
  • Pandora BeautyCheck price at Pandora Beauty
  • FragranceNet.comCheck price at FragranceNet.com
  • Hair CosmopolitanCheck price at Hair Cosmopolitan
  • lomabeauty.usCheck price at lomabeauty.us
  • Overstock BeautyCheck price at Overstock Beauty
  • Planet BeautyCheck price at Planet Beauty
  • The Rebel GalleryCheck price at The Rebel Gallery
  • Classic Beauty & CosmeticsCheck price at Classic Beauty & Cosmetics
  • BeautyCareChoicesCheck price at BeautyCareChoices

Loma Moisturizing Shampoo price history

Lowest price we've seen: $9.95 on Nov 5 at Westside Beauty Supply. Tracked across 15 stores since Nov 5.

What reviewers say

Rated 4.8 out of 5 from 237 ratings, owners mostly praise the moisture and frizz control and the salon-quality feel at a liter size. Complaints center on the thinner lather of a sulfate-free formula and heaviness on fine hair.

Pros
  • Leaves hair soft and hydrated
  • Reduces frizz and flyaways
  • Gentle on color-treated hair
  • Pleasant scent and large bottle
Cons
  • Does not lather much
  • Can weigh down fine hair
  • Bottle is large and hard to handle

Specifications

Free Of
Gluten-free, Paraben-free, Soy-free, Sulfate-free
Hair Type
All hair types
Hair Texture
Curly
Purpose
Cleaning
Used For
Daily use
Hair Structure
Coarse
Ingredient
Creatine, Aloe Vera Gel, Avocado Seed Oil
Type
Shampoo
Subtype
Anti-frizz
Color
White
Variety
Original Formula
Form
Liquid
Consistency Type
Liquid
Formula
Organic, Natural
Hair Condition
Dry Hair, Frizzy Hair
Hair Special Use
Color Protection
Body Part Use
Hair, Scalp
Application Method
Rinse
Wet / Dry Application
Wet Only
Capacity
33.8 FL OZ
Quantity
1
Weight
12 fl oz
Active Ingredient
Creatine, Aloe Vera Gel, Avocado Seed Oil

Questions and answers

Is Loma Moisturizing Shampoo worth it?
For dry, coarse or curly hair, yes. It is sulfate-free, moisturizing and color-safe, and at $13.63 at Walmart as of November 5, 2026 for 33.8 fl oz, the price per ounce is low for a salon brand.
Is it good for color-treated hair?
Yes. It is sulfate-free and marketed for color protection, so it cleanses without the harsher surfactants that can strip dye. Pair it with a color-safe conditioner.
Does it work on fine hair?
It can, but use a small amount. The avocado oil and aloe make it rich, and fine hair may look flat if you over-apply or skip rinsing well.
Is it sulfate-free and gluten-free?
Yes. Loma lists it as sulfate-free, paraben-free, gluten-free and soy-free, with aloe vera gel, avocado seed oil and creatine as key ingredients.
How big is the bottle?
It is a 33.8 fl oz (1 liter) bottle, the salon liter size. That is roughly four to six times a standard 8 oz shampoo bottle.
When is it cheapest?
The best new price seen is $13.63 at Walmart as of November 5, 2026, across four stores. Liter sizes like this often drop during salon and beauty retailer sales, so compare before restocking.
Where is the Loma Moisturizing Shampoo cheapest?
At Walmart, for $13.63, as of our latest check.
What do buyers say about the Loma Moisturizing Shampoo?
Rated 4.8 out of 5 from 237 ratings.
Where can I buy the Loma Moisturizing Shampoo?
16 stores we checked sell it, including ShopSimon, Walmart, Beauty Plus Salon, Ulta Beauty, Westside Beauty Supply.