Compared across 3 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.
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Loma Daily Shampoo is a sulfate-free cleanser for everyday washing, sold in a 12 oz bottle. It is built around nourishing botanicals and is positioned for normal, oily, fine and color-treated hair. Reviewers of Loma's line generally like the light lather and clean rinse, though sulfate-free formulas like this one clean gently rather than deeply, so heavy product buildup may need a clarifying wash now and then. It suits people who wash daily and want a mild, color-safe shampoo more than a treatment shampoo.
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Lowest price we've seen: $17.20 on Nov 10 at Beauty Plus Salon. Tracked across 3 stores since Nov 10.
Owners of Loma shampoos tend to praise the mild, color-safe clean and the light feel on fine hair. Some find the sulfate-free lather weak and say it does not cut through buildup as well as a clarifying shampoo.