Shop
  • Deals
  • Deal checker
  • Black Friday
  • Buying guides
  • Brands
  • Stores
Travel
  • Flight deals
  • Hotel deals
Company
  • Research
  • Press
  • deal.ai apps
Black Friday 2026
  • Walmart
  • Best Buy
  • Target
  • TVs
  • Laptops
  • Headphones
  • Apple
  • Gaming
  • Vacuums
  • Kitchen
  • Toys
  • Smartwatches
  • Tablets
  • Furniture
  • Mattresses
© Deal.ai Inc.
TermsPrivacy
Deal.ai › Lowrance › Sea Navigation
Lowrance
Lowrance ActiveTarget Live Sonar

Lowrance ActiveTarget Live Sonar

Best price now

$896.00at WalmartChecked Nov 9

Compared across 2 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.

Visit Walmart

Ask our agent about this product

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

Price facts

  • Last seen at $896.00 at Walmart on Nov 9.
  • Checked at 2 stores.

Our take on the Lowrance ActiveTarget Live Sonar

ActiveTarget is Lowrance's forward-facing live sonar, showing fish and structure in real time as you cast toward them. It mounts on a trolling motor shaft or transom and feeds a compatible Lowrance HDS or Elite FS chartplotter. It competes with Garmin LiveScope and Humminbird MEGA Live, which are similarly priced and similarly capable. Reviewers rate its forward view highly for bass and crappie fishing, but note the learning curve and the need for a capable display.

Best forBass and crappie anglers who fish shallow structureAnglers casting toward visible coverTournament and serious recreational fishermenBoaters already running a Lowrance HDS or Elite FS unit
Pros
  • Real-time forward view shows fish reacting to the lure
  • Three modes: forward, down and scout
  • Works with existing Lowrance HDS Live, Carbon and Elite FS displays
  • IP67 sealed housing handles spray and rain
  • Compact transducer head mounts on a trolling motor shaft
Cons
  • Needs a compatible chartplotter, which adds significant cost
  • Image clarity drops in rough water and at long range
  • Setup and interpretation take practice
  • Cabling and mounting are fiddly on some boats

Lowrance ActiveTarget Live Sonar prices at every store

  • WalmartNew

    In stock

    $896.00Free shippingChecked Nov 9
    Visit Walmart
  • Academy SportsNew

    In stock

    $1,499.99Free shippingChecked Nov 9
    Visit Academy Sports

Store links may earn us a commission. Some prices via Klarna.

Lowrance ActiveTarget Live Sonar price history

Lowest price we've seen: $896.00 on Nov 9 at Walmart. Tracked across 2 stores since Nov 9.

What reviewers say

Owners and reviewers rate ActiveTarget as a strong live-sonar option that competes closely with Garmin LiveScope. Most praise the forward view for spotting fish and structure before casting. Complaints center on the learning curve, the need for a good display and image quality in rough water.

What people mention
  • Image clarityMixedOwners say the forward view is clear in calm water but gets noisy in chop and at longer range.
  • Ease of useCriticisedReviewers say it takes several trips to learn to read the screen and tune settings.
  • Fish findingPraisedAnglers report spotting bass and crappie and watching them react to a lure.
  • Build qualityPraisedOwners describe the transducer as solid and sealed against spray.
  • Display compatibilityMixedIt works well with HDS and Elite FS units, but buyers note the extra cost of a capable screen.

Specifications

Width meter
0.21Source
Width (")
8.6Source
Navigation
Sonar, Sonar TransducerSource
Weight (oz)
65.6Source

Questions and answers

What display do I need for ActiveTarget?
It works with Lowrance HDS Live, HDS Carbon, Elite FS and newer compatible units. You need a free sonar port and the right adapter cable.
Can I mount it on a trolling motor?
Yes. The standard mount fits a trolling motor shaft, and a transom or jackplate mount is available separately.
Does it work in saltwater?
The housing is IP67 sealed, so it handles spray and rain. It is used in saltwater, but rinse it after each trip.
What is the difference between forward, down and scout modes?
Forward looks ahead of the boat, down looks straight below, and scout gives a wide forward view for finding fish before you position.
Is it worth it over side imaging?
Live sonar shows fish movement in real time, which side imaging cannot. Side imaging still covers more water for mapping structure.
What comes in the box?
The transducer, trolling motor mount, cabling and hardware. A compatible display is not included.
Where is the Lowrance ActiveTarget Live Sonar cheapest?
At Walmart, for $896.00, as of our latest check.
Where can I buy the Lowrance ActiveTarget Live Sonar?
2 stores we checked sell it, including Walmart, Academy Sports.

Stores we've priced the Lowrance ActiveTarget Live Sonar at

  • Walmart deals and prices

More from Lowrance

  • L
    Lowrance HDS PRO 12 Fishfinder and Chartplotter
    Lowrance HDS PRO 12 Fishfinder and Chartplotter
  • L
    Lowrance HDS PRO 10 Fish Finder/Chartplotter No Transducer
    Lowrance HDS PRO 10 Fish Finder/Chartplotter No Transducer
  • L
    Lowrance Elite FS 9 with Active Imaging 3-in-1
    Lowrance Elite FS 9 with Active Imaging 3-in-1
  • L
    Lowrance Eagle 7 Splitshot Fish Finder
    Lowrance Eagle 7 Splitshot Fish Finder
  • L
    Lowrance HOOK Reveal 7x SplitShot Fish Finder
    Lowrance HOOK Reveal 7x SplitShot Fish Finder
  • L
    Lowrance Eagle Eye 9 Live
    Lowrance Eagle Eye 9 Live
  • L
    Lowrance HDS PRO Fish Finder Chartplotter
    Lowrance HDS PRO Fish Finder Chartplotter
  • L
    Lowrance Elite FS Fish Finder Chartplotter
    Lowrance Elite FS Fish Finder Chartplotter
All Lowrance deals and products →
Waterproof
IP67Source
Height (")
7.6Source