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Deal.ai › Lowrance
Lowrance
Lowrance HDS PRO 12 with Active Imaging HD

Lowrance HDS PRO 12 with Active Imaging HD

Best price now

$3,299.00at WalmartChecked Nov 9

Compared across 12 stores. Prices are checked against each store and labelled with when.

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Price facts

  • Last seen at $3,299.00 at Walmart on Nov 9.
  • Checked at 12 stores.

Our take on the Lowrance HDS PRO 12 with Active Imaging HD

The Lowrance HDS PRO 12 is a 12-inch fish finder and chartplotter for serious freshwater and coastal anglers. It pairs a bright SolarMAX HD touchscreen with Active Imaging HD 3-in-1 sonar and ships with C-MAP Discover charts covering 19,000+ US and 9,400+ Canadian lakes with 1-foot contours. It is built to run two ActiveTarget 2 live sonar systems at once and to control a Ghost trolling motor, Power-Pole anchors and autopilot from the screen. Against smaller HDS units it buys a bigger screen and more simultaneous views; against rival flagship units it stands out on live sonar flexibility and chart detail, though it costs more than mid-range combos and needs extra modules for some FishReveal views.

Best forBass and walleye anglers running live sonarCoastal and inshore boaters wanting detailed chartsAnglers who want one screen for sonar, charts and boat controlTournament or multi-day fishermen who map lakes themselves
Pros
  • Bright 12-inch SolarMAX HD touchscreen readable at wide angles and through polarized sunglasses
  • Active Imaging HD 3-in-1 transducer included for CHIRP, SideScan and DownScan
  • Runs two ActiveTarget 2 live sonar systems for multiple views at once
  • Preloaded C-MAP Discover charts with 1-foot contours on thousands of lakes
  • Controls Ghost trolling motor, Power-Pole anchors and autopilot from the screen
  • Large programmable keys plus touch, NMEA 2000, Bluetooth and Wi-Fi
Cons
  • FishReveal on SideScan and DownScan needs the S3100 module, sold separately
  • Live sonar and chart upgrades such as C-MAP Reveal and Navionics cost extra
  • Big 12-inch unit needs serious dash or console space and clean power wiring
  • Setup of networks, transducers and overlays is involved for first-time users

Lowrance HDS PRO 12 with Active Imaging HD prices at every store

  • WalmartNew

    In stock

    $3,299.00Free shippingChecked Nov 9
    Visit Walmart
  • Eco Fishing ShopNew

    In stock

    $3,369.99Free shippingChecked Nov 9
    Visit Eco Fishing Shop
  • Bass Pro ShopsNew

    In stock

    $3,369.99Free shippingChecked Nov 9
    Visit Bass Pro Shops
  • Cabela'sNew

    In stock

    $3,369.99Free shippingChecked Nov 9
    Visit Cabela's
  • ScheelsNew

    In stock

    $3,369.99Free shippingChecked Nov 9
    Visit Scheels
  • Tackle WarehouseNew

    In stock

    $3,369.99Free shippingChecked Nov 9
    Visit Tackle Warehouse
  • Hodges MarineNew

    In stock

    $3,369.99Free shippingChecked Nov 9
    Visit Hodges Marine
  • The GPS StoreNew

    In stock

    $3,369.99Free shippingChecked Nov 9
    Visit The GPS Store
  • Russell Marine ProductsNew

    In stock

    $3,369.99Free shippingChecked Nov 9
    Visit Russell Marine Products
  • Overtons.comNew

    In stock

    $3,369.99Free shippingChecked Nov 9
    Visit Overtons.com
  • West MarineNew

    In stock

    $3,369.99+ $9.95 shippingChecked Nov 9
    Visit West Marine
  • Precision SonarNew

    In stock

    $3,369.99+ $21.00 shippingChecked Nov 9
    Visit Precision Sonar

Lowrance HDS PRO 12 with Active Imaging HD price history

Lowest price we've seen: $3,299.00 on Nov 9 at Walmart. Tracked across 12 stores since Nov 9.

What reviewers say

Owners of the HDS PRO line praise the screen brightness and the clarity of Active Imaging HD, and many like running two live sonar views side by side. Complaints center on the extra modules and accessories needed to unlock some features and on the learning curve of the menus.

What people mention
  • ScreenPraisedOwners say the SolarMAX HD display stays clear in bright sun and through polarized sunglasses.
  • Sonar detailPraisedActive Imaging HD SideScan and DownScan are described as sharp enough to pick out structure and fish.
  • Live sonarPraisedAnglers like running two ActiveTarget 2 views at once to watch fish and bait together.
  • Add-onsCriticisedBuyers note that FishReveal on SideScan and DownScan and live sonar need extra modules or transducers.
  • SetupMixedInstallation and menu setup are called involved, though rewarding once configured.

From Eco Fishing Shop

  • SolarMAX HD touchscreen viewable at extreme angles and through polarized lenses
  • High-definition 1.2MHz Active Imaging HD ready (Lowrance CHIRP/SideScan/DownScan Imaging)
  • High-resolution ActiveTarget 2 Live Sonar ready; supports two ActiveTarget systems for multiple simultaneous views
  • Supports FishReveal with new SideScan view as well as DownScan (requires S3100 module)
  • Preloaded C-MAP DISCOVER OnBoard charts with 1-foot contours on 19,000+ US lakes and 9,400+ Canadian lakes
  • Real-time mapping with C-MAP Genesis Live
Guarantee
Authorized Lowrance Dealer; Lowest Price Guaranteed
Shipping
Free & Fast Shipping: In Stock & Ready to Ship
In the box
HDS12 Pro Display, Lowrance Power/0183 Cable, HDS-12 LIVE/PRO Bracket and Knobs, HDS-12 LIVE/PRO Suncover, DISCOVER - NORTH AMERICA, ActiveImaging HD 3-in-1 Transducer

About the Lowrance HDS PRO 12 with Active Imaging HD

The Lowrance HDS PRO 12 is a 12-inch fishing chartplotter and sonar display. It comes with a preloaded C-MAP DISCOVER chart card for the US and Canada and an Active Imaging HD 3-in-1 Transducer. The SolarMAX HD touchscreen can be viewed at extreme angles, in direct sunlight and through polarized lenses. Large programmable keys are also included.

The display is ready for 1.2MHz Active Imaging HD, which shows Lowrance CHIRP sonar, SideScan and DownScan Imaging. It is also ready for ActiveTarget 2 Live Sonar and supports two ActiveTarget systems for multiple views at once. FishReveal works with SideScan and DownScan views, and the SideScan view requires an S3100 module. A chart overlay can show ActiveTarget Scout mode or Ghost Trolling Motor 360 mode on the chart screen.

The preloaded C-MAP DISCOVER OnBoard charts include 1-foot contours on more than 19,000 US lakes and more than 9,400 Canadian lakes, plus a worldwide basemap. Real-time mapping is available with C-MAP Genesis Live. Optional chart upgrades include C-MAP REVEAL, Navionics and Florida Marine Tracks. The touchscreen controls Power-Pole anchors, a Ghost Trolling Motor, Autopilot and Lowrance Outboard Pilot. Connectivity includes NMEA 2000, wireless and Bluetooth, with smartphone notifications.

Screen size
12 inches
Display
SolarMAX HD touchscreen with pure white LED backlight
Color
White
Model
000-15987-001
Charts
Preloaded C-MAP DISCOVER OnBoard, US and Canada
Sonar
Active Imaging HD and ActiveTarget 2 Live Sonar ready
Connectivity
NMEA 2000, wireless, Bluetooth
Expansion
Optional S3100 module for FishReveal SideScan view
In the box
HDS12 Pro display, Power/0183 cable, bracket and knobs, suncover, DISCOVER North America chart, Active Imaging HD 3-in-1 transducer

Specifications

Color
White

Questions and answers

Does it come with a transducer?
Yes. The box includes the Active Imaging HD 3-in-1 transducer for CHIRP, SideScan and DownScan, along with the display, power cable, bracket, knobs and suncover.
Can it run live sonar?
It is ready for ActiveTarget 2 and supports two ActiveTarget systems at once, but the live sonar unit itself is not included.
What charts are preloaded?
C-MAP Discover charts for North America, with 1-foot contours on more than 19,000 US lakes and 9,400 Canadian lakes. C-MAP Reveal and Navionics are optional upgrades.
Do I need the S3100 module?
Only for FishReveal on SideScan and DownScan views. FishReveal on DownScan alone and standard imaging work without it.
Can it control my trolling motor and anchors?
Yes. The touchscreen controls Ghost trolling motors, Power-Pole anchors, autopilot and Lowrance Outboard Pilot over NMEA 2000.
Is the 12-inch screen worth it over a smaller HDS PRO?
The larger screen fits more split views, which matters if you run charts, imaging and live sonar together. On a small console a 9- or 10-inch unit may fit better.
Where is the Lowrance HDS PRO 12 with Active Imaging HD cheapest?
At Walmart, for $3,299.00, as of our latest check.
Where can I buy the Lowrance HDS PRO 12 with Active Imaging HD?
12 stores we checked sell it, including Walmart, Eco Fishing Shop, Bass Pro Shops, Cabela's, West Marine.

Stores we've priced the Lowrance HDS PRO 12 with Active Imaging HD at

  • Bass Pro Shops deals and prices
  • Cabela's deals and prices
  • Overtons.com deals and prices
  • Scheels deals and prices
  • The GPS Store deals and prices
  • Walmart deals and prices
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