Madison Reed Radiant Hair Color Kit Dosolo Brown 5.5NNA
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$35.49at TargetChecked Nov 9
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Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.
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The Madison Reed Radiant Hair Color Kit is a permanent at-home dye built around an ammonia-free formula with keratin, argan oil and other conditioning ingredients. It ships with the dye, developer, barrier cream, gloves and after-color care, so a single kit covers one full application. Shade 5.5NNA Dosolo Brown is a medium brown with neutral-to-ash undertones, aimed at covering gray and refreshing brown without red or brass. Against box dyes from the drugstore it leans gentler and more conditioning; against salon color it is easier to do yourself but gives less gray coverage and less lift on dark hair.
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Lowest price we've seen: $35.49 on Nov 10 at Target. Tracked across 1 store since Nov 10.
Owners of the Radiant kit generally like the gentler, lower-smell formula and the neutral brown result, and many use it for gray roots. Complaints center on fading, weaker coverage on resistant gray and kits running short on long hair.
