StoreDeal.ai store
Shop
  • Deals
  • Deal checker
  • Black Friday
  • Buying guides
  • Brands
  • Stores
Travel
  • Flight deals
  • Hotel deals
Company
  • Research
  • Press
  • Use in AI assistants
  • deal.ai apps
Black Friday 2026
  • Walmart
  • Best Buy
  • Target
  • TVs
  • Laptops
  • Headphones
  • Apple
  • Gaming
  • Vacuums
  • Kitchen
  • Toys
  • Smartwatches
  • Tablets
  • Furniture
  • Mattresses
© Deal.ai Inc.
TermsPrivacy
Deal.ai › Madison Reed › Permanent Hair Dyes
Madison Reed
Madison Reed Radiant Permanent Hair Color Kit Bonus Pro Boost Catania 5NGM

Madison Reed Radiant Permanent Hair Color Kit Bonus Pro Boost Catania 5NGM

Best price now

$35.00at WalmartChecked Nov 9

Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.

Visit Walmart
Madison Reed discount code →

Ask our agent about this product

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

Price facts

  • Last seen at $35.00 at Walmart on Nov 9.

Our take on the Madison Reed Radiant Permanent Hair Color Kit Bonus Pro Boost Catania 5NGM

The Madison Reed Radiant kit is a single-application permanent cream dye in Catania (5NGM), a medium golden-brown shade with full gray coverage. It is ammonia-free, using ethanolamine instead, and the thick cream formula resists dripping during the 35-minute process. The kit includes a bonus Pro Boost Seal treatment, a 5-minute step meant to lock in color and limit fading. Compared with drugstore box dyes, it targets salon-style multi-tonal brown results at home, but owners report the color can fade within one to three weeks and results vary with hair type and density.

Best forCovering gray at homeMedium golden-brown shade seekersShoppers avoiding ammoniaSalon-style results without a salon visit
Pros
  • Thick cream formula resists drips
  • Ammonia-free with a mild scent
  • Clear step-by-step instructions
  • Full gray coverage
  • Includes a 5-minute Pro Boost Seal treatment
  • Leaves hair soft and shiny
Cons
  • Color can fade within one to three weeks
  • Results vary by hair type and density
  • One application per box
  • Ethanolamine can still irritate sensitive scalps

Madison Reed Radiant Permanent Hair Color Kit Bonus Pro Boost Catania 5NGM prices at every store

  • WalmartNew

    In stock

    $35.00Free shippingChecked Nov 9
    Visit Walmart

Store links may earn us a commission. Price via Klarna.

Madison Reed Radiant Permanent Hair Color Kit Bonus Pro Boost Catania 5NGM price history

Lowest price we've seen: $35.00 on Nov 10 at Walmart. Tracked across 1 store since Nov 10.

What reviewers say

Buyers find the kit simple to apply, with a mild scent and clear instructions. They like the natural-looking, multi-tonal color and say it covers gray well and leaves hair soft and shiny. The main complaint is fading within one to three weeks, and results differ depending on hair type and density.

What people mention
  • ApplicationPraisedBuyers say the thick cream is easy to apply and does not drip.
  • ScentPraisedOwners describe the smell as mild and gentle compared with ammonia dyes.
  • Gray coveragePraisedReviewers report that gray is covered fully and the color blends naturally.
  • FadingCriticisedSeveral buyers say the color fades within one to three weeks.
  • ConsistencyMixedResults vary by hair type and density, so the shade can look different from the box.
  • Hair feelPraisedUsers say hair feels soft, conditioned and shiny after coloring.

From Walmart

  • Bonus Pro Boost Seal Hair Treatment: 5-minute treatment locks in color and helps prevent fading
  • 100% gray coverage
  • Long-lasting, artisan-crafted salon color with multi-tonal results for all hair types
  • Works in as little as 35 minutes
  • Thick cream color: no drips, no mess, no harsh smell
  • Leaves hair feeling healthy, conditioned, and shiny
Sizing
For best results, stay within two shades of your natural color.
Returns
Free 90-day returns
Shipping
Free shipping; arrives today if ordered within 5 hr 45 min
In the box
Pro Boost Seal Hair Treatment

About the Madison Reed Radiant Permanent Hair Color Kit Bonus Pro Boost Catania 5NGM

Madison Reed Radiant Permanent Hair Color in Catania (5NGM) is a brown, ammonia-free permanent hair color kit from the Radiant line. It is a thick cream that gives full coverage, including 100% gray coverage, and multi-tonal results. It is made for all hair types and lengths.

The cream is formulated not to drip and has no harsh smell. The color works in as little as 35 minutes and leaves hair feeling healthy, conditioned, and shiny. The kit comes in a box with a squeeze dispenser and a pointed tip, and it makes one application.

This version includes a bonus Pro Boost Seal Hair Treatment. The 5-minute treatment locks in color and helps prevent fading. For best results, stay within two shades of your natural color.

Shade
Catania (5NGM), brown
Type
Permanent hair color, cream
Coverage
Full coverage, 100% gray coverage
Formula
Ammonia-free
Active ingredient
Ethanolamine
Treatment time
35 minutes
Hair type
All hair types and lengths
Sizing
1 application
Shade range
Stay within two shades of your natural color
In the box
Pro Boost Seal Hair Treatment

What buyers say

Buyers like
  • Simple, easy-to-follow application
  • Mild, gentle scent
  • Clear instructions
  • Natural-looking color that blends well
  • Covers gray well
  • Leaves hair soft and shiny
Buyers complain about
  • Color fades within one to three weeks
  • Color results vary by hair type and density

Specifications

Color
BrownSource
Hair color shade
Catania (5NGM)
Hair color type
Permanent Hair Colors
Brand
Madison Reed
Hair color cat
Brown
Hair coverage
Full Coverage
Hair product form

Questions and answers

Is Catania 5NGM a warm or cool brown?
Catania is a medium brown with golden tones, so it reads warm. It suits shoppers who want a natural brown rather than an ashy or red shade.
Does it cover gray completely?
Madison Reed rates it for full gray coverage, and buyers agree it covers gray well. Very resistant or coarse gray may need the full 35 minutes.
How long does the color last?
The brand markets it as long-lasting, but owners often report fading within one to three weeks. The included Pro Boost Seal treatment is meant to slow that fading.
Is it ammonia-free?
Yes. It uses ethanolamine instead of ammonia and has a mild scent. Ethanolamine can still irritate sensitive skin, so do a patch test first.
What is in the box?
One application of permanent cream color, developer, gloves and instructions, plus the bonus Pro Boost Seal Hair Treatment. You supply your own mixing bowl and brush if you prefer them to the squeeze bottle.
Can I use it on relaxed or previously colored hair?
It is formulated for all hair types, but results vary on previously colored or relaxed hair. Strand test first, and wait at least two weeks after a relaxer.
Where is the Madison Reed Radiant Permanent Hair Color Kit Bonus Pro Boost Catania 5NGM cheapest?
At Walmart, for $35.00, as of our latest check.
What do buyers say about the Madison Reed Radiant Permanent Hair Color Kit Bonus Pro Boost Catania 5NGM?
Buyers like: Simple, easy-to-follow application; Mild, gentle scent; Clear instructions. Common complaints: Color fades within one to three weeks; Color results vary by hair type and density.

Stores we've priced the Madison Reed Radiant Permanent Hair Color Kit Bonus Pro Boost Catania 5NGM at

  • Walmart deals and prices

More from Madison Reed

  • M
    Madison Reed ColorWonder Demi-Permanent Hair Color
    Madison Reed ColorWonder Demi-Permanent Hair Color
  • M
    Madison Reed Radiant Permanent Hair Color Kit Tuscany (6NGV) Medium Golden Brown
    Madison Reed Radiant Permanent Hair Color Kit Tuscany (6NGV) Medium Golden Brown
  • M
    Madison Reed Radiant Permanent Hair Color Kit Barletta (4.5NNN) True Dark Brown
    Madison Reed Radiant Permanent Hair Color Kit Barletta (4.5NNN) True Dark Brown
Creams
Rec. use
Professional
Product line
Radiant
Manufacturer
Madison Reed
Treatment time
35 min
Hair type
All Hair Types
Ingredient preference
Ammonia-Free
Active ingredients
ETHANOLAMINE
Hair length
All Hair Lengths
Container type
Box
Retail packaging
Kit
Size
1 Application
Product net content uom
Each
Product net content parent
1 Each
Tip style
Pointed
Dispenser style
Squeeze
Age group
Adult
Gender
Unisex
M
Madison Reed Radiant Hair Color Kit
Madison Reed Radiant Hair Color Kit
  • T
    Trieste Red - 5NRM
    Trieste Red - 5NRM
  • M
    Madison Reed Radiant Permanent Hair Color Kit Bonus Pro Boost Trieste 5NRM Dark Mahogany Red
    Madison Reed Radiant Permanent Hair Color Kit Bonus Pro Boost Trieste 5NRM Dark Mahogany Red
  • M
    Madison Reed Radiant Hair Color Kit Sardinia - Medium Golden Red
    Madison Reed Radiant Hair Color Kit Sardinia - Medium Golden Red
  • M
    Madison Reed Radiant Hair Color Kit, Light Golden
    Madison Reed Radiant Hair Color Kit, Light Golden
  • All Madison Reed deals and products →