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The Maidenform Love the Lift is an underwire push-up demi bra with padded Push Up & In cups, lace-accented cups and side panels, and convertible straps that wear straight or crisscross. It is built for lift and cleavage under low-cut tops, with stretchy side panels meant to smooth the silhouette. The best new price is $14.39 at Kohl's as of November 8, 2026, well below what most push-up bras from this brand cost.
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In stockSold by HanesReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.
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Lowest price we've seen: $14.39 on Nov 8 at Kohl's. Tracked across 9 stores since Nov 8.
With about 1,700 ratings averaging 4 out of 5, most owners like the lift and shape it gives and find it comfortable for the price. Complaints center on fit consistency and the hand-wash care.
THE LIFT YOU DESIRE Amplify your assets with the Maidenform Love the Lift Lace Demi Push-Up Bra — our most uplifting underwire push-up bra for women, designed with Push Up & In cups for cleavage that won’t quit. These bras for women lift up and in to enhance your shape while maintaining a natural look without excess padding. The plunging demi front works beautifully with low-cut tops and dresses, while plush-lined Wonderbra technology delivers secure lift and underwire support you’ll barely feel. Stretchy side-smoothing bra panels create a sleek silhouette under fitted clothing, and the convertible straps switch from traditional to crisscross for outfit versatility. Choose from lace-accented bra cups or smooth cups with lace trim at the sides, in a range of classic colors like black bras, white bras, nude bras, pink bras, and purple bras. Whether you’re dressing for a special occasion or want everyday lift and shaping, Love the Lift Push-Up Bra offers the style, structure, and confidence you deserve. MAXIMUM PUSH-UP LIFT - Push Up & In bra cups gently lift up and in for cleavage that won’t quit, creating a rounded, flattering shape without gaps or bulk. UNDERWIRE BRA SUPPORT - Designed with plush-lined Wonderbra technology for secure shaping and lasting comfort you’ll forget is there. SIDE-SMOOTHING BRA - Stretchy, smoothing side panels help reduce bulge for a sleek silhouette under tees, dresses, and plunging necklines. DEMI BRA COVERAGE - Plunging demi front enhances even the most revealing necklines while giving you the lift and shape you love. CONVERTIBLE STRAPS - Adjustable bra straps switch from traditional to crisscross styles for more ways to wear and style your bra. MANY OPTIONS - Available in lace-accented bra cups or smooth bra cups with lace trim at the sides, in colors like black, white, nude, pink, and purple. PERFECT WEDDING BRA - Plunging demi front allows you to wear it with low-cut wedding dresses.; cup size: D; band size: 34
