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The Lifter Serum Concealer is Maybelline's full-coverage under-eye concealer built around 2% peptides, marketed to brighten dark circles both instantly and over time. It comes in a range of shades, including 85 Warm, and is designed to pair with the Lifter Plump & Glow Foundation and Lifter Stix. At $10.99 at Target as of November 7, 2026, it sits at the low end of its recent range, with four stores carrying it new.
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Lowest price we've seen: $10.98 on Nov 7 at Walmart. Tracked across 4 stores since Nov 7.
With 4.5 out of 5 from 850 ratings, buyers largely rate the Lifter Serum Concealer highly for its coverage and brightening effect at a low price. Complaints center on creasing and shade matching rather than the formula itself.
Meet your new secret weapon against dark circles: it’s Lifter Serum Concealer from Maybelline New York! Experience the benefit of makeup that cares for your skin. Bright, full coverage that is so skin-like, it's undetectable! With 2% peptides for brighter under-eyes instantly and over time. Pair it with Lifter Plump & Glow Foundation for a brightened, plumped skin look, & Lifter Stix to naturally sculpt your look.
