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This is a self-assessment workbook, not a software license or a manual for using Dynamics CRM. It poses case-based questions across seven maturity levels and points readers to digital self-assessment components and a scorecard. At 107 pages and roughly one to two hours of reading, it is a short diagnostic tool for consultants, managers and executives auditing a CRM project or process. It competes with hands-on Dynamics CRM training material and vendor documentation, which teach the product itself; this book instead measures how mature an organization's use of it is.
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This is a self-assessment guide for Microsoft Dynamics CRM, the 2021 edition. It is built around case-based questions that help diagnose projects, initiatives, organizations, businesses and processes.
The questions are organized into seven core levels of Microsoft Dynamics CRM maturity. The guide also includes access to digital self-assessment components and a scorecard.
It is aimed at entrepreneurs, managers, consultants and executives. It runs 107 pages and takes about 1 to 2 hours to read.
