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Novilla 14 Inch Memory Foam Mattress

Novilla 14 Inch Memory Foam Mattress

4.2(412 ratings)

Best price now

$307.44at TargetObserved at 9:20 PM

23% under what the other stores charge

Compared across 4 stores. Prices are checked against each store and labelled with when.

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Our take on the Novilla 14 Inch Memory Foam Mattress

The Novilla 14 Inch Memory Foam Mattress is a thick all-foam bed with a pillowtop-style cover, sold here in King size (76 by 80 inches). The 14-inch profile gives it a plusher, more sink-in feel than thinner foam mattresses, and it is listed as suitable for adjustable bed bases. At $307.44 at Target as of November 5, 2026, it sits at the low end of what a King all-foam mattress usually costs.

Best forShoppers wanting a thick, soft foam mattress on a budgetBack and side sleepers who like a sink-in feelCouples who want a King without spending $1,000+Adjustable bed base owners
Pros
  • 14-inch profile gives a plush, pillowtop-like feel
  • King size at a low price for all-foam construction
  • Works on adjustable bed bases
  • Memory foam limits motion transfer between partners
  • Ships compressed and rolls out in a day or two
Cons
  • Soft foam can feel too sunk-in for stomach sleepers
  • All-foam beds sleep warmer than hybrid or innerspring
  • Edge support is weaker than a coil mattress
  • Off-gassing smell is common for the first few days
  • No coils means less bounce for some couples

Novilla 14 Inch Memory Foam Mattress prices at every store

  • TargetNew

    In stock

    $307.44Observed at 9:20 PM
    Visit store
  • WayfairNew

    In stock

    $399.99Observed at 9:20 PM
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  • eBayNew

    Availability unknownSold by vusa97 (98.5% positive, 65 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $424.95Free shippingVerified
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  • Martexplore.comNew

    Out of stock

    $300.34Observed at 9:20 PM
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Novilla 14 Inch Memory Foam Mattress price history

Lowest price we've seen: $300.34 on Nov 6 at Martexplore.com. Tracked across 3 stores since Nov 6.

What reviewers say

  • 4.2 / 5412 ratings

Buyers rate it 4.2 out of 5 across 412 ratings, with most calling it comfortable for the price. Complaints center on softness, warmth and edge support.

What people mention
  • ComfortPraisedMost owners find it soft and comfortable, especially for the price.
  • FirmnessMixedSome sleepers find it too soft and sink in more than expected.
  • TemperatureCriticisedSeveral owners say it sleeps warm compared with coil mattresses.
  • Edge supportCriticisedThe foam compresses at the edges, so sitting on the side feels unstable.
  • SetupPraisedIt unrolls and expands quickly with little effort.
  • OdorCriticisedA foam smell is reported in the first days and fades with airing.

Specifications

Size
King
Topper Type
Pillowtop
Specialty Style
Adjustable Bed
Length
80 in long
Width
76 in wide

Questions and answers

Is the Novilla 14 inch mattress good for back pain?
It is soft, so back sleepers who need firm support may sink too much. Side sleepers and lighter sleepers tend to do better on it.
Does it work on an adjustable bed?
Yes. Novilla lists it as suitable for adjustable bed bases, and the all-foam build bends with the frame.
How firm is it?
It is on the soft side of medium. The 14-inch foam layers are built for a plush, pillowtop feel rather than firm support.
How long does it take to expand?
It ships compressed and typically reaches most of its height within 24 to 72 hours after unrolling.
Is $307.44 a good price for a King?
Yes. That is low for a King all-foam mattress; most King foam beds run several hundred dollars more.
Does it need a box spring?
No. A flat, solid foundation or slatted frame is enough; a box spring is optional.
Where is the Novilla 14 Inch Memory Foam Mattress cheapest?
At Target, for $307.44, 23% under what the other stores charge, as of our latest check.
What do buyers say about the Novilla 14 Inch Memory Foam Mattress?
Rated 4.2 out of 5 from 412 ratings.
Where can I buy the Novilla 14 Inch Memory Foam Mattress?
4 stores we checked sell it, including eBay, Target, Martexplore.com, Wayfair.

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