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The Novogratz Indio is a handmade 100% wool area rug in a Southwestern-style pink pattern, sized 7'6" x 9'6". It mixes looped and cut pile for a high-low texture with shaggy accents underfoot. It is an indoor rug aimed at living rooms on hardwood floors. The best new price is $575.60 at Macy's as of November 5, 2026, and only one store lists it new, so there is little price competition to wait for.
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Lowest price we've seen: $326.79 on Nov 6 at Bed Bath & Beyond. Tracked across 3 stores since Nov 6.
Buyers rate it 4 out of 5 from 26 ratings, so most are satisfied. The pattern and wool texture draw the most praise. A few note shedding and the high-low pile as drawbacks.