Is this bra really wire-free?

Yes. The 18 Hour Ultimate Lift and Support has no underwire; the lift comes from the cut, the wide band and the stretch fabric.

What sizes does it come in?

Band sizes run from 34 to 48, and cup sizes go up to DDD, including the 40DDD listed here.

Playtex lists it as hand wash only. Machine washing is not recommended for this bra.

Yes. At $17.98 at Walmart as of November 8, 2026, it is at the low end of its usual range, and five stores list it new.

It gives softer, more relaxed support than an underwired bra, which suits all-day wear but gives less lift and separation.

A nylon and elastane blend with 19% spandex, which gives the stretch and recovery.

At Walmart, for $17.98, as of our latest check.

Rated 4.4 out of 5 from 16,000 ratings.

5 stores we checked sell it, including JCPenney, Walmart, Kohl's, One Hanes Place, Chicagoutlet.

$17.98at WalmartObserved at 11:25 PM

Compared across 5 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.