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Deal.ai › Bras
Playtex
Playtex 18 Hour Ultimate Lift and Support Wire Free Bra US474C White 42D

Playtex 18 Hour Ultimate Lift and Support Wire Free Bra US474C White 42D

2.3(16,000 ratings)

Best price now

$30.99at ChicagoutletObserved at 11:25 PM

Compared across 2 stores. Prices are checked against each store and labelled with when.

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Our take on the Playtex 18 Hour Ultimate Lift and Support Wire Free Bra US474C White 42D

The Playtex 18 Hour Ultimate Lift and Support is a wire-free full-coverage bra with shaping panels and cushioned straps, sold in white in size 42D. It is aimed at larger-band, larger-cup wearers who want lift without an underwire. The best new price is $30.99 at Chicagoutlet as of November 8, 2026, with two stores listing it new. Its 2.3 out of 5 from about 16,000 ratings is a warning sign: many buyers report the fit and support fall short of the 18 Hour name.

Best forShoppers who refuse underwiresFull-figure wearers wanting coverageEveryday wear in whiteBuyers who want a low-priced wire-free bra
Pros
  • Wire-free design with shaping panels for lift
  • Full coverage cut suits larger cup sizes
  • Cushioned, adjustable straps
  • Widely available and inexpensive for a full-figure bra
  • Easy machine wash care
Cons
  • Low 2.3 out of 5 average from roughly 16,000 ratings
  • Many buyers say support sags after a few washes
  • Band and cup sizing reported as inconsistent
  • Straps and side seams draw chafing complaints

Playtex 18 Hour Ultimate Lift and Support Wire Free Bra US474C White 42D prices at every store

  • ChicagoutletNew

    In stock

    $30.99Observed at 11:25 PM
    Visit Chicagoutlet
  • BelkNew

    In stock

    $43.00+ $11.95 shippingObserved at 11:25 PM
    Visit Belk

Store links may earn us a commission. Some prices via Klarna.

Playtex 18 Hour Ultimate Lift and Support Wire Free Bra US474C White 42D price history

Lowest price we've seen: $30.99 on Nov 8 at Chicagoutlet. Tracked across 2 stores since Nov 8.

What reviewers say

  • 2.3 / 516,000 ratings

Ratings average 2.3 out of 5 across about 16,000 reviews, and the complaints outweigh the praise. Owners who like it cite comfort without an underwire; many others say it loses shape and support quickly.

What people mention
  • SupportCriticisedBuyers say the lift and shaping flatten out after a few washes.
  • SizingCriticisedBand and cup fit is reported as inconsistent, with some cups running small.
  • ComfortMixedSome wearers find it comfortable without a wire; others report chafing at seams and straps.
  • DurabilityCriticisedOwners report the fabric stretching and losing shape within months.
  • CoveragePraisedFull coverage in larger cup sizes is the point most buyers agree on.

Specifications

Color
Cotton White
Gender
FemaleSource

Questions and answers

Is this bra really wire-free?
Yes. The 18 Hour Ultimate Lift and Support is a wireless bra that uses shaping panels and a wide band for lift instead of an underwire.
How does it fit in 42D?
Reviews are split. Some 42D wearers say the band is true to size but the cups run small; others find the band stretches out quickly. Try it before committing to several.
Is it good for full-figure wearers?
It is designed for larger sizes and gives full coverage, but the 2.3 out of 5 average suggests many full-figure buyers find the support insufficient.
How should I wash it?
Machine wash cold on gentle and line dry. Heat from a dryer speeds up the stretch that reviewers complain about.
Is $30.99 a good price?
That is the best new price, at Chicagoutlet as of November 8, 2026, and only two stores list it new. Given the low ratings, consider whether a better-reviewed bra at a similar price is the safer buy.
Where is the Playtex 18 Hour Ultimate Lift and Support Wire Free Bra US474C White 42D cheapest?
At Chicagoutlet, for $30.99, as of our latest check.
What do buyers say about the Playtex 18 Hour Ultimate Lift and Support Wire Free Bra US474C White 42D?
Rated 2.3 out of 5 from 16,000 ratings.
Where can I buy the Playtex 18 Hour Ultimate Lift and Support Wire Free Bra US474C White 42D?
2 stores we checked sell it, including Belk, Chicagoutlet.

Stores we've priced the Playtex 18 Hour Ultimate Lift and Support Wire Free Bra US474C White 42D at

  • Belk deals and prices
  • Chicagoutlet deals and prices