Primally Pure Plumping Serum is a botanical facial oil-serum built on green coffee oil, castor oil and astaxanthin, with bakuchiol as a plant-based retinol alternative. It targets hydration, elasticity, tone and visible lines, and the antioxidant oils are meant to soften dark spots and calm inflammation. It suits people who want a gentle, retinol-free serum rather than a strong retinoid. Compared with conventional retinol serums it is milder and slower-acting, and the oil base feels richer than water-based plumping serums.
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Lowest price we've seen: $58.00 on Nov 15 at Primally Pure. Tracked across 1 store since Nov 15.
Rated 4.7 out of 5 across more than 5,000 ratings, so buyers are broadly positive. Users tend to praise how hydrating and gentle it feels and report smoother, brighter skin over time.
This serum contains green coffee oil, castor oil and astaxanthin. It hydrates the skin, stimulates collagen synthesis, and improves elasticity and skin tone.
It also contains bakuchiol, a botanical alternative to retinol, which smooths the look of visible lines. Antioxidant-rich oils help diminish dark spots and protect against UV damage and inflammation.
