Pravana ChromaSilk Vivids in Red is a semi-permanent direct-dye hair color that goes on without developer. It is built for vivid, saturated reds and for mixing with other Vivids shades to build custom tones. Reviewers rate it highly for pigment payoff and staying power, and it is a salon-style product rather than a box dye. The trade-off is that bold direct dyes like this fade over washes and need refresh coats, and the red can stain light or porous hair.
In stockSold by Abit ProductsReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.
Buyers rate it very highly, praising the intense red payoff and how long the color holds compared with other direct dyes. The main complaints are fading over time and staining on skin and light hair.
PRAVANA ChromaSilk Vivids is a long-lasting, vibrant hair color in Red. It comes in a 3 oz size and is made for unisex use.
The color is easy to use and needs no developer. It is highly pigmented and belongs to a line of 15 shades and counting. The shades can be mixed to create custom color palettes.
