Wella Koleston Vibrant Reds is a permanent cream hair colour in a 60ml tube, part of the Koleston Perfect range known for its red and copper shades. It offers up to 5 levels of lift, strong grey coverage and a creamy 1:1 formula that mixes with Welloxon Perfect developer. The ME+ technology is the headline: Wella says it lowers the risk of allergic reactions compared with earlier Koleston formulas. It is a professional product, so it suits people colouring at home who are comfortable mixing and timing their own colour, and it competes with other salon-brand tubes on shade range and grey coverage rather than on gentleness alone.
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Koleston Perfect is widely regarded among colourists as a reliable, predictable line with rich reds and solid grey coverage. Home users praise the creamy consistency and even results but note that reds fade and that mistakes are harder to fix than with box dye.
Wella Koleston Vibrant Reds is a permanent hair colour in a 60ml tube. The series offers 160 shades and lifts hair up to 5 levels. It also gives grey coverage while keeping the hair's depth and sheen.
The formula uses ME+ technology, which lowers the risk of allergic reactions. It has a creamy texture and mixes with developer at a 1:1 ratio, so it applies evenly and stays stable. It is intended for professional use and is best paired with Wella Welloxon Perfect Developer.
Mix the colour with the developer and apply it right away, from roots to ends. Always do a patch test before use.
