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Quilted Northern Ultra Plush is a 3-ply toilet paper sold in packs of 24 Mega Rolls. It is the brand's thickest, softest line, built around a plush feel rather than strength or septic-tank performance. It suits households that want a soft, cushioned paper and don't mind paying more per sheet than for 2-ply store brands. Against rivals like Charmin Ultra Soft and Cottonelle Ultra ComfortCare, it is comparable in softness but draws more complaints about lint and slow dissolving.
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Lowest price we've seen: $23.49 on Nov 8 at Target. Tracked across 1 store since Nov 8.
Owners generally rate Ultra Plush highly for softness and thickness, calling it a step up from standard 2-ply. Complaints center on lint, shedding and slower dissolving in older plumbing.
