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Quilted Northern Ultra Plush is a 3-ply toilet paper sold in 30 Mega Rolls with 255 sheets each, for 7,650 sheets total. It is marketed as 4x thicker and 4x more absorbent than the leading value brand, with a lint-reduced, soft feel and responsibly sourced paper. Buyers rate it highly for softness, thickness and low lint, while the main complaints are the higher cost per sheet and the storage space the large pack takes up.
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Lowest price we've seen: $28.96 on Nov 8 at Walmart. Tracked across 1 store since Nov 8.
With 4.7 out of 5 from about 89,800 ratings, buyers largely report that Ultra Plush is soft, thick and long-lasting. Complaints center on price and on the bulk of the Mega Roll packs.
Bring elevated comfort to your bathroom with Quilted Northern Ultra Plush® toilet paper. Each roll is crafted with three cushiony layers to deliver a soft, cozy feel every time. It’s 4x thicker and 4x more absorbent than the leading value brand toilet paper, giving you the signature softness you love while reducing what you don’t—lint! Made from responsibly sourced trees, it’s a choice you can feel good about. Each pack includes 30 Quilted Northern Ultra Plush® rolls, with 255 3-ply sheets per Mega Roll—totaling 7,650 sheets!
