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Revlonissimo Colorsmetique 66.66 is a permanent cream hair color in an intense purple-red shade, sold as a 2 oz tube meant for salon-style mixing with a developer. It is part of Revlon's professional Colorsmetique line, which pairs high-lift permanent color with a protein and conditioning base for shine and color protection. The shade sits in the bold red-violet family, so it suits people who want a vivid, saturated result rather than a subtle tint. Against drugstore box dyes, it offers more predictable, mixable color but requires a developer and some know-how, and it is not a one-step kit.
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Lowest price we've seen: $9.99 on Nov 10 at Jomashop. Tracked across 1 store since Nov 10.
Reviewers of the Colorsmetique line generally praise the rich, lasting color and shine, and stylists like how it mixes. Home users note it is less forgiving than a box kit and that the intense red-purple fades over time.
