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Schwarzkopf Color Ultime Ruby Red is a permanent at-home hair color in a vivid red shade, built around the line's Diamond Brilliance Serum for shine. Schwarzkopf claims up to 10 weeks of vibrancy and fade resistance, including coverage of gray strands. It suits people refreshing an existing red or going bold at home, and it competes with other permanent drugstore reds on shine and longevity rather than on gentleness. Reds fade faster than most shades, so expect more upkeep than a brown or black.
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Schwarzkopf Color Ultime in Ruby Red is a permanent hair color that gives a bold, glossy finish with multi-faceted undertones. It adds richness and dimension. The formula contains Diamond Brilliance Serum, which helps hair reflect light and adds shine from root to tip.
The color lasts up to 10 weeks and resists fading, even on gray strands. A UV filter also supports color retention through multiple washes. It can refresh existing color or go darker.
The creamy formula spreads evenly and works on relaxed, natural and textured hair. The kit is made for at-home use by first-timers and regular users. For longer or thicker hair, use two boxes for full coverage.
