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Roku Select Series 43" 4K Smart TV (2024)

Roku Select Series 43" 4K Smart TV (2024)

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$279.99at WalmartObserved at 10:53 AM

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Our take on the Roku Select Series 43" 4K Smart TV (2024)

The Roku Select Series 43" is Roku's entry-level 4K LED TV, built around the Roku streaming interface with a bezel-less screen, HDR10+ support and three HDMI ports. It runs at 60 Hz and covers the basics for streaming, cable and console use without extras like local dimming or a 120 Hz panel. The best new price is $279.99 at Walmart as of November 4, 2026, the only new listing tracked, so there is no recent range to compare against. At that price it sits among the cheapest 43-inch 4K sets from a major streaming brand.

Best forBudget buyers wanting a 43-inch 4K TVRoku users who want the interface built inBedroom, kitchen or dorm setupsCasual streaming and last-gen console play
Pros
  • Roku OS built in, with a simple remote-friendly interface
  • 4K resolution with HDR10+ support
  • Three HDMI ports for the size and price
  • Bezel-less design looks cleaner than most budget sets
  • Works with Alexa and Google Assistant
Cons
  • 60 Hz panel, no 120 Hz or VRR for serious gaming
  • Edge-lit LED with no local dimming, so blacks look gray
  • Weak built-in speakers; a soundbar helps
  • No Dolby Vision, only HDR10 and HDR10+
  • Only one new price tracked, so no price history to judge deals

Roku Select Series 43" 4K Smart TV (2024) prices at every store

  • WalmartNew

    In stock

    $279.99Free shippingObserved at 10:53 AM
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Roku Select Series 43" 4K Smart TV (2024) price history

Lowest price we've seen: $279.99 on Nov 4 at Walmart. Tracked across 1 store since Nov 4.

What reviewers say

Owner feedback on Roku's budget TVs generally credits the built-in Roku interface and easy setup, while picture quality draws mixed notes for contrast and brightness. The Select Series is usually seen as fine for casual viewing and weak for dark-room movie watching or gaming.

Pros
  • Roku interface is fast and familiar
  • Simple setup and remote
  • Good value for a secondary TV
Cons
  • Mediocre black levels and contrast
  • Low brightness in bright rooms
  • Built-in audio is thin

Specifications

Network Functionality
Smart TV, Streaming
Display Type
LED
Resolution
4K
HDTV Format
4K UHD
Backlight Technology
LED
Display Highlights
HDR, HDR10+
Refresh Rate
60 Hz
Display Aspect Ratio
16:9
Menu Language
Spanish, English, French, German, Portuguese
Smart TV
Yes
HDMI Ports
3
Internet Streaming Services
Netflix
Network Connectivity
Wi-Fi
Video Interface
HDMI
PC Interface
HDMI
Supported Resolutions
4K
TV Tuner Type
Clear QAM, ATSC, Digital
Dimensions
43.1 inches (stand width)
Screen Form
Flat
Stand And Mount
Wall Mount
Design Highlights
Bezel-Less Design
Mount Interface
400x300
Assistant Support
Alexa, Google Assistant
Audio System Features
Dolby Digital

Questions and answers

Is the Roku Select Series 43" worth it?
At $279.99 at Walmart as of November 4, 2026, it is a reasonable buy for a secondary TV or casual streaming. If you care about deep blacks or 120 Hz gaming, spend more on a set with local dimming.
Does it support Dolby Vision?
No. It supports HDR10 and HDR10+, not Dolby Vision. Most streaming services will still send HDR10 where available.
Is 60 Hz enough for gaming?
For casual and last-gen console play, yes. It has no 120 Hz mode or VRR, so fast-paced current-gen gaming will feel limited.
What is in the box?
The TV, its stand feet, a Roku remote and power cable. A wall mount is not included; the set uses a 400x300 VESA pattern.
Can I use it with Alexa or Google Assistant?
Yes. It works with Alexa and Google Assistant for voice control, and the Roku OS handles streaming apps directly.
When is it cheapest?
Only one new price, $279.99 at Walmart as of November 4, 2026, is tracked, so there is no history yet. Budget TVs like this typically drop around Black Friday and Super Bowl season.
Where is the Roku Select Series 43" 4K Smart TV (2024) cheapest?
At Walmart, for $279.99, as of our latest check.

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