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Roku Select Series 4K Smart TV (55-inch)

Roku Select Series 4K Smart TV (55-inch)

4.9(1,689 ratings)

Best price now

$278.00at WalmartChecked 7 h ago

Compared across 4 stores. Prices are checked against each store and labelled with when.

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Price facts

  • Lowest price today: $278.00 at Walmart (checked Nov 10, 2026).
  • Checked at 4 stores.

Our take on the Roku Select Series 4K Smart TV (55-inch)

The Roku Select Series 4K is a 55-inch QLED TV with a 60 Hz panel, HDR support and the Roku OS built in. Its edge is software: the Roku home screen, voice remote and free live channels are simpler than most rivals' smart systems, and the QLED panel gives it better color than the budget LED sets it competes with. It suits buyers who want a straightforward streaming TV for a living room or bedroom. It lacks the 120 Hz refresh and HDMI 2.1 features gamers want, and its peak brightness trails mid-range mini-LED models.

Best forStreaming-first householdsBedrooms and secondary roomsBuyers who want a simple remote and interfaceCasual sports and movie watching
Pros
  • Roku OS is fast to learn and puts free live TV on the home screen
  • QLED panel gives wider color than plain LED budget sets
  • Voice remote searches across apps
  • Auto speech clarity helps with dialogue
  • Supports Alexa, Google Assistant and Siri
  • Light for its size at about 20 lb
Cons
  • 60 Hz panel limits gaming and fast motion
  • Peak brightness is modest for bright rooms
  • No HDMI 2.1 or variable refresh rate
  • Built-in speakers are basic

Roku Select Series 4K Smart TV (55-inch) prices at every store

  • WalmartNew

    In stock

    $278.00Free shippingChecked 7 h ago
    Visit Walmart
  • TargetNew

    In stock

    $279.99Free shippingChecked 7 h ago
    Visit Target
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $278.00Free shippingChecked 7 h ago
    Visit Amazon
  • Best BuyNew

    Availability unknown

    $279.99Free shippingChecked 7 h ago
    Visit Best Buy

Roku Select Series 4K Smart TV (55-inch) price history

Lowest price we've seen: $278.00 on Nov 10 at Walmart. Tracked across 4 stores since Nov 10.

What reviewers say

  • 4.9 / 51,689 ratings

Owners rate it very highly, with the simple Roku interface and picture quality for the money cited most often. Complaints center on brightness in sunny rooms and the 60 Hz panel.

What people mention
  • Ease of usePraisedOwners say the Roku home screen and remote are simpler than other smart TV systems.
  • Picture qualityPraisedReviewers report strong color and sharp 4K detail for a TV in this class.
  • BrightnessCriticisedSome owners find the screen dim in rooms with lots of daylight.
  • MotionCriticisedThe 60 Hz panel shows blur in fast sports and games, according to critics.
  • SoundMixedSpeech clarity helps, but owners say the built-in speakers lack bass.

About the Roku Select Series 4K Smart TV (55-inch)

The smart TV you want. And a little more. Roku Select Series 4K QLED TVs are designed to upgrade your entertainment. Turn any room into a cinematic landscape as accurate colors pop off the QLED screen in brilliant 4K. Catch every word with auto speech clarity or hook up wireless headphones to watch TV without waking the house. Watch free live television from the home screen or use the voice remote to find entertainment across thousands of apps. Smart TV doesn’t have to be complicated. That’s why we’ve designed a line of smart TVs powered by the delightfully simple Roku experience.

Specifications

Resolution
3840 x 2160
High Definition
Yes
HDTV Format
4K
Color
Black
Screen Form
Flat
Display Type
QLED
Assistant Support
Google Assistant, Amazon Alexa, Siri
HDR

Questions and answers

Is the Roku Select Series 4K good for gaming?
Only casually. The 60 Hz panel and lack of HDMI 2.1 or variable refresh rate mean fast games look less smooth than on gaming-focused TVs.
Does it need a soundbar?
Most owners add one. The built-in speakers handle dialogue, and auto speech clarity helps, but bass and volume are limited.
What is the difference between Select and Plus series?
The Plus series adds a brighter panel and better local dimming. The Select Series is the simpler, lower-tier QLED line.
Does it work with Alexa and Google Assistant?
Yes. You can pair it with Alexa, Google Assistant or Siri for voice control, in addition to the included Roku voice remote.
Can I watch free live TV without an antenna?
Yes. The Roku home screen includes free live channels over the internet, alongside the usual streaming apps.
Is 55 inches right for my room?
For seating about 7 to 9 feet away, 55 inches is a common fit. The set is about 54.5 inches wide, so check your stand or wall space.
Where is the Roku Select Series 4K Smart TV (55-inch) cheapest?
At Walmart, for $278.00, as of our latest check.
What do buyers say about the Roku Select Series 4K Smart TV (55-inch)?
Rated 4.9 out of 5 from 1,689 ratings.
Where can I buy the Roku Select Series 4K Smart TV (55-inch)?
4 stores we checked sell it, including Walmart, Target, Best Buy, Amazon.

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Stores we've priced the Roku Select Series 4K Smart TV (55-inch) at

  • Best Buy deals and prices
  • Target deals and prices
  • Walmart deals and prices

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Yes
Refresh Rate
60 Hz
Connectivity
Bluetooth, Wi-Fi
Supported Streaming Services
Roku
Width
54.5 in wide
Screen Size
55 inches
Weight
20.1 lb
size
55