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Deal.ai › Roku
Roku
Roku Select Series 55 inch

Roku Select Series 55 inch

Best price now

$278.00at AmazonChecked 3 h ago

Compared across 6 stores. Prices are checked against each store and labelled with when. As an Amazon Associate, Deal.ai earns from qualifying purchases.

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Price facts

  • Best price today: $278.00 at Amazon (checked Nov 10, 2026).
  • Checked at 6 stores.
  • Our take on the Roku Select Series 55 inch

    The Roku Select Series 55-inch is Roku's own 4K LED TV, built around the Roku OS streaming interface. It covers HDR10, HDR10+ and HLG, has three HDMI ports, Wi-Fi, Ethernet and Bluetooth, and works with Alexa, Google Assistant and Siri. The panel is direct-lit LED at 60 Hz, so it suits everyday streaming, broadcast and casual gaming rather than fast action or bright rooms. Against rivals like the TCL 4-Series and Hisense A6, it trades a brighter, smoother picture for the simplest smart interface and Roku's own voice remote.

    Best forRoku users who want the familiar interface built inEveryday streaming and broadcast in a living room or bedroomBuyers who want one remote and no streaming boxCasual console gaming and sports watching
    Pros
    • Roku OS is fast to set up and easy to navigate
    • HDR10+ support is uncommon at this tier
    • Three HDMI ports plus Ethernet and Bluetooth
    • Works with Alexa, Google Assistant and Siri
    • Frameless design looks clean on a wall or stand
    Cons
    • 60 Hz panel limits smoothness for fast games and sports
    • Direct-lit LED backlight can show uneven blacks
    • No local dimming or wide color boost
    • Built-in speakers are basic; a soundbar helps
    • Peak brightness is modest for sunny rooms

    Roku Select Series 55 inch prices at every store

    • WalmartNew

      In stock

      $278.00Free shippingChecked 3 h ago
      Visit Walmart
    • Best BuyNew

      In stock

      $279.99Free shippingChecked 3 h ago
      Visit Best Buy
    • Lowe'sNew

      In stock

      $279.99Free shippingChecked 3 h ago
      Visit Lowe's
    • TargetNew

      In stock

      $279.99Free shippingChecked 3 h ago
      Visit Target
    • Best BuyNew

      In stock

      $266.94+ $16.49 shippingChecked 12 h ago
      Visit Best Buy
    • Electronic ExpressRefurbished

      In stock

      $249.80+ $59.95 shippingChecked 12 h ago
      Visit Electronic Express
    • AmazonNew

      Availability unknown

      As an Amazon Associate, Deal.ai earns from qualifying purchases.

      $278.00Free shippingChecked 3 h ago
      Visit Amazon
    • AmazonNew

      Availability unknown

      As an Amazon Associate, Deal.ai earns from qualifying purchases.

      $278.00Free shippingChecked 6 h ago
      Visit Amazon

    Store links may earn us a commission. Some prices via Klarna.

    Roku Select Series 55 inch price history

    $278.00$266.94
    Nov 9Nov 10

    Lowest price we've seen: $266.94 on Nov 10 at Best Buy; highest $278.00 on Nov 9. Tracked across 5 stores since Nov 9.

    What reviewers say

    Owners generally like the simple Roku interface and the value of a 4K HDR set with three HDMI ports. Complaints center on the 60 Hz panel, average black levels and weak built-in sound.

    What people mention
    • Picture qualityMixedOwners find 4K streaming sharp but say blacks and contrast are average for a direct-lit LED.
    • MotionCriticisedThe 60 Hz panel shows blur in fast sports and action scenes.
    • Roku OSPraisedReviewers call the interface fast, simple and familiar.
    • SoundCriticisedBuilt-in speakers are described as thin, so many add a soundbar.
    • SetupPraisedOwners say it is quick to set up and the remote is easy to use.

    Specifications

    Display Resolution
    4K UHD
    Screen Size
    55 inches
    HDR Support
    HDR10, HDR10+, HLG
    Smart Platform/OS
    Roku OS
    Voice Assistant Integration
    Siri, Alexa, Google Assistant
    Refresh Rate
    60 Hz
    Additional Feature
    Frameless design with glossy finish

    Questions and answers

    Is the Roku Select Series 55-inch good for gaming?
    It handles casual gaming at 4K 60 Hz, but it lacks HDMI 2.1 features like 120 Hz and VRR. Serious console players should look at a gaming-focused set.
    Does it support Dolby Vision?
    No. It supports HDR10, HDR10+ and HLG, but not Dolby Vision.
    Do I need a Roku streaming stick with this TV?
    No. Roku OS is built in, so all major streaming apps run on the TV itself.
    Can I mount it on a wall?
    Yes. It uses a 400 x 300 mm VESA mount, and the stand is included if you prefer a tabletop.
    How many HDMI ports does it have?
    Three HDMI ports, plus Ethernet, Wi-Fi and Bluetooth for connecting devices and soundbars.
    Is it bright enough for a sunny room?
    It is a modestly bright LED set. In a very bright room, glare and washed-out blacks are likely, so a brighter model may suit better.
    Where is the Roku Select Series 55 inch cheapest?
    At Amazon, for $278.00, as of our latest check.
    Where can I buy the Roku Select Series 55 inch?
    6 stores we checked sell it, including Best Buy, Walmart, Lowe's, Target, Amazon.

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    Buying guides that pick the Roku Select Series 55 inch

    • Best 55-inch 4K smart TVs for value

    Stores we've priced the Roku Select Series 55 inch at

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    Network Functionality
    Smart TV, Streaming
    Display Type
    LED
    Resolution
    4K
    HDTV Format
    4K UHD
    Backlight Technology
    LED, Direct Lit
    Display Highlights
    HDR 10+
    Display Aspect Ratio
    16:9
    Menu Language
    Portuguese, English, French, German, Spanish
    Smart TV
    Yes
    HDMI Ports
    3
    Internet Streaming Services
    Thousands of apps
    Network Connectivity
    Bluetooth, Ethernet, Wi-Fi
    Video Interface
    HDMI
    PC Interface
    HDMI
    Supported Resolutions
    4K
    Dimensions
    3.3 inches (Product Depth Without Stand)
    Screen Form
    Flat