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Roku Smart TV – 55-Inch Select Series

Roku Smart TV – 55-Inch Select Series

4.7(2,012 ratings)

Best price now

$266.94at Best BuyObserved at 5:37 AM

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Our take on the Roku Smart TV – 55-Inch Select Series

The Roku Select Series 55-inch is a 4K smart TV built around Roku's own streaming interface, with a voice remote, free live TV channels on the home screen, auto speech clarity and a lost-remote finder. It is a budget set aimed at people who want simple streaming rather than premium picture processing. At $266.94 at Best Buy as of November 7, 2026, it sits at the low end of what a 55-inch 4K TV costs, and only one store currently prices it new.

Best forFirst-time smart TV buyersBedrooms and secondary roomsStreaming-first householdsShoppers on a tight budget

Pros

Roku's interface is simple to set up and navigate
Voice remote with lost-remote finder
Free live TV channels on the home screen
Auto speech clarity helps with dialogue
Low price for a 55-inch 4K set

Cons

Picture quality trails pricier 4K TVs, with modest brightness and contrast
Basic 60Hz panel, not ideal for fast gaming
Built-in speakers are ordinary
No Dolby Vision or advanced HDR formats

Roku Smart TV – 55-Inch Select Series prices at every store

Best BuyNew
In stock
$266.94Free shippingObserved at 5:37 AM
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WalmartCheck price at Walmart

Store links may earn us a commission. Price via Klarna.

Roku Smart TV – 55-Inch Select Series price history

Lowest price we've seen: $266.94 on Nov 7 at Best Buy. Tracked across 1 store since Nov 7.

What reviewers say

4.7 / 52,012 ratings

Owners rate it highly overall, with 4.7 out of 5 from 2,012 ratings. Most praise the easy Roku software and the value for the price, while picture quality and sound draw more measured comments.

What people mention

Ease of usePraisedOwners say the Roku home screen and remote are simple enough for anyone in the house to use.
ValuePraisedBuyers see it as a lot of TV for the money at this size.
Picture qualityMixedReviewers call the 4K picture decent for the price but short of brighter, higher-contrast sets.
SoundCriticisedOwners find the built-in speakers weak and often add a soundbar.

About the Roku Smart TV – 55-Inch Select Series

A smart TV that makes sense. Roku Select Series 4K TVs are designed to upgrade your entertainment. Enjoy your streaming favorites on this flat screen TV. Catch every word with auto speech clarity or hook up headphones so you don’t wake the house. Watch free live television from the home screen or use the voice remote to find entertainment across thousands of apps. And your couch cushions are no match for the lost remote finder. Smart TV doesn’t have to be complicated. That’s why we’ve designed a line of flat screen smart TVs powered by the delightfully simple Roku experience.

Specifications

color: BlackSource

Questions and answers

Is the Roku Select Series 55-inch worth it?: For a cheap 55-inch 4K TV for streaming, yes. If you want strong HDR brightness or gaming features, spend more.
Does it support Dolby Vision?: No. It handles standard HDR but not Dolby Vision, so Dolby Vision content plays in a lesser format.
What is in the box?: The TV, a Roku voice remote, batteries and a stand. A wall mount is not included.
Is it good for gaming?: It is a 60Hz panel without HDMI 2.1 features, so it suits casual play but not competitive gaming.
When is it cheapest?: Budget TVs like this drop most around Black Friday and back-to-school sales. Check the price history before buying.
Where is the Roku Smart TV – 55-Inch Select Series cheapest?: At Best Buy, for $266.94, as of our latest check.
What do buyers say about the Roku Smart TV – 55-Inch Select Series?: Rated 4.7 out of 5 from 2,012 ratings.
Where can I buy the Roku Smart TV – 55-Inch Select Series?: 2 stores we checked sell it, including Best Buy, Walmart.

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Stores we've priced the Roku Smart TV – 55-Inch Select Series at

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