How does the Datejust 31 compare with the Datejust 36?

The 31 has a smaller case and a lighter wrist presence. The 36 wears larger and reads more sporty, especially in all-steel.

Is the champagne dial easy to read?

The champagne dial with applied markers is legible, though the light tone and gold hands are less contrasty than a dark dial.

Is the fluted bezel solid gold?

On this reference the fluted bezel is yellow gold, while the case and bracelet are stainless steel.

Does it have a date function?

Yes. The Datejust has a date window at 3 o'clock with a cyclops magnifier over it.

Is the Jubilee bracelet suitable for daily wear?

Yes. Owners describe it as comfortable and dressy, though the polished center links show scratches with daily use.

What movement does it use?

It uses a Rolex automatic movement with chronometer certification, as with other current Datejust references.

Where can I buy the Rolex Datejust Watch - Gold Fluted, Champagne?

11 stores we checked sell it, including Afterglow Goods, Luxe District, Goldline Street, Northline Edit, Meridian Supply.

Rolex Datejust Watch - Gold Fluted, Champagne

Best price now

$499.00at WestlineChecked 1 h ago

Compared across 10 stores. Prices are checked against each store and labelled with when.

Visit Westline

Rolex Datejust Watch - Gold Fluted, Champagne

Best price now

$499.00at WestlineChecked 1 h ago

Compared across 10 stores. Prices are checked against each store and labelled with when.

Visit Westline

Ask our agent about this product

It checks today's price at every store, compares the alternatives and answers in about a minute.

Price facts

Lowest price today: $499.00 at Westline (checked Nov 14, 2026).
Checked at 10 stores.

Our take on the Rolex Datejust Watch - Gold Fluted, Champagne

The Rolex Datejust 31 reference 278240 is a midsize automatic watch with a stainless steel Oyster case, a yellow gold fluted bezel and a champagne dial on a Jubilee bracelet. The fluted gold bezel and two-tone look set it apart from plain steel Datejusts, and the 31 mm case sits between the 28 mm Lady-Datejust and the 36 mm Datejust. It suits buyers who want a dressy everyday Rolex with a smaller wrist presence. Against the Datejust 36 it wears lighter and less sporty; against the Lady-Datejust 28 it offers more dial room and a more unisex feel. Owners of the Datejust line praise the Jubilee bracelet comfort and the movement's accuracy, while some find the champagne dial and gold bezel flashier than a steel-and-white-gold Datejust.

Best forBuyers wanting a dressy everyday RolexSmaller wrists and unisex wearThose who prefer gold accents over all-steelGift or milestone purchase

Pros

Fluted yellow gold bezel gives a classic Datejust look
Champagne dial with the date window at 3 o'clock
Jubilee bracelet is comfortable and dressy
31 mm case suits smaller wrists
Automatic Rolex movement with chronometer certification
Stainless steel case is more durable than full gold

Cons

Gold bezel and champagne dial read formal, not sporty
31 mm is small for buyers used to 36 mm or larger
Two-tone look draws more attention than all-steel
Fluted bezel and polished surfaces show scratches
No steel-and-white-gold subtlety of the plain Datejust

Rolex Datejust Watch - Gold Fluted, Champagne prices at every store

Afterglow GoodsNew
In stockReturn policy
$499.00Checked 1 h ago
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Luxe DistrictNew
In stockReturn policy
$499.00Checked 1 h ago
Visit Luxe District
Goldline StreetNew
In stockReturn policy
$499.00Checked 1 h ago
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Northline EditNew
In stockReturn policy
$499.00Checked 1 h ago
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Meridian SupplyNew
In stockReturn policy
$499.00Checked 1 h ago
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Lumen DistrictNew
In stockReturn policy
$499.00Checked 1 h ago
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WestlineNew
In stockReturn policy
$499.00Checked 1 h ago
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North AvenueNew
In stockReturn policy
$499.00Checked 1 h ago
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Urban DistrictNew
In stockReturn policy
$499.00Checked 1 h ago
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DriftwearNew
In stockReturn policy
$499.00Checked 1 h ago
Visit Driftwear

Also available at

Westward StandardCheck price at Westward Standard

What reviewers say

Datejust owners generally praise the Jubilee bracelet's comfort, the movement's accuracy and the timeless design. Some find the gold bezel and champagne dial dressier and more attention-grabbing than an all-steel Datejust.

What people mention

Bracelet comfortPraisedOwners say the Jubilee bracelet is comfortable for daily wear.
AccuracyPraisedReviewers report the automatic movement keeps very good time.
DesignPraisedThe fluted bezel and champagne dial are called classic and elegant.
SizeMixedSome find the 31 mm case small; others say it suits smaller wrists well.
FlashinessCriticisedSome buyers find the gold bezel and champagne dial more showy than an all-steel Datejust.
ScratchesCriticisedPolished surfaces and the fluted bezel are noted to show scratches over time.

From Westward Standard

Rolex Datejust watch with champagne dial
Gold fluted bezel
Luxurious gold finish
Timeless design embodying elegance and precision
Described as a perfect accessory for those who appreciate sophistication and style

About the Rolex Datejust Watch - Gold Fluted, Champagne

The Rolex Datejust is a 31 mm watch with an Oystersteel case. It has a fluted bezel with a gold finish and comes on a Jubilee bracelet.

Brand: Rolex
Model: Datejust
Reference: 278240
Case size: 31 mm
Case material: Oystersteel
Bezel: Gold fluted
Bracelet: Jubilee

Specifications

Case size: 31 mmSource
Case material: OystersteelSource
Dial colour: mint greenSource
Bracelet: JubileeSource

Questions and answers

How does the Datejust 31 compare with the Datejust 36?: The 31 has a smaller case and a lighter wrist presence. The 36 wears larger and reads more sporty, especially in all-steel.
Is the champagne dial easy to read?: The champagne dial with applied markers is legible, though the light tone and gold hands are less contrasty than a dark dial.
Is the fluted bezel solid gold?: On this reference the fluted bezel is yellow gold, while the case and bracelet are stainless steel.
Does it have a date function?: Yes. The Datejust has a date window at 3 o'clock with a cyclops magnifier over it.
Is the Jubilee bracelet suitable for daily wear?: Yes. Owners describe it as comfortable and dressy, though the polished center links show scratches with daily use.
What movement does it use?: It uses a Rolex automatic movement with chronometer certification, as with other current Datejust references.
Where is the Rolex Datejust Watch - Gold Fluted, Champagne cheapest?: At Westline, for $499.00, as of our latest check.
Where can I buy the Rolex Datejust Watch - Gold Fluted, Champagne?: 11 stores we checked sell it, including Afterglow Goods, Luxe District, Goldline Street, Northline Edit, Meridian Supply.