27% under what the other stores charge
Compared across 15 stores. Prices are checked against each store and labelled with when.
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The Datejust 31 ref. 278274 is a midsize Rolex in Rolesor: an Oystersteel case with an 18k white gold fluted bezel, worn on the three-piece-link Oyster bracelet. The dark grey dial uses Roman numerals, with the date under the Cyclops lens at 3 o'clock. Inside is the self-winding caliber 2236 with about 55 hours of power reserve, rated a Superlative Chronometer to −2/+2 seconds a day and water resistant to 100 meters. It suits buyers who want a smaller, dressier Datejust with white gold detail rather than a full steel or full gold watch.
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Lowest price we've seen: $9,550.00 on Nov 12 at Manfredi Jewels. Tracked across 11 stores since Nov 12.
Owners of the Datejust 31 praise its proportions, the fluted white gold bezel and the accuracy of the 2236 movement. Common complaints are the small case size for larger wrists and the ease with which the white gold bezel picks up marks.
The Rolex Datejust 31 in Oystersteel and 18k white gold is reference 278274. The 31mm case combines steel and gold in the finish Rolex calls Rolesor. The dark grey dial has Roman numerals and is surrounded by a fluted 18k white gold bezel.
The date shows in a window at 3 o'clock under a Cyclops lens. The watch is worn on a three-piece-link Oyster bracelet.
It is powered by the self-winding Rolex caliber 2236, with a power reserve of about 55 hours. The movement is tested as a Superlative Chronometer and is accurate to within −2/+2 seconds a day. A screw-down crown and a sapphire crystal keep it water resistant to 100 meters.
