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The Samsung The Frame LS03HE is a 55-inch 4K QLED TV built to look like framed art on your wall. When you are not watching shows, it shows paintings and photographs from the Samsung Art Store, which carries more than 5,000 curated works from museums and artists. A Glare Free matte coating keeps artwork readable in a bright room, and the included Slim Fit wall mount hangs it flush. It suits people who want a TV that disappears into a living room and care more about design and glare control than about deep black levels. Against OLED rivals it gives up contrast and perfect blacks, and against cheaper QLEDs you pay extra for the art mode and the flush mount.
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In stockSold by Video & Audio CenterReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.
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Lowest price we've seen: $897.99 on Nov 13 at Best Buy. Tracked across 9 stores since Nov 13.
Owners rate it highly, mostly for how it looks on the wall and for the matte screen that keeps art readable in daylight. The common complaints are the cost of the Art Store subscription and contrast that does not match OLED.
The Samsung The Frame is a 55-inch QLED 4K smart TV that doubles as a piece of art. It runs on Tizen and features Samsung Vision AI. The Samsung Art Store offers more than 5,000 true-to-life curated works of art, including pieces from world-famous artists and galleries.
The Glare Free display and the included flush-fit Slim Fit Wall Mount let the TV blend into your decor like a real picture frame. A wide selection of customizable bezels is available to match your style.













