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Our take on the Samsung Frame TV QN50LS03AAFXZA 50" Smart 4K UHD

The Samsung The Frame is a 50-inch 4K QLED smart TV built to look like framed art when it is not showing a show. Its matte, anti-glare screen and Art Mode display paintings and photos, and an optional bezel lets it blend into a wall. It suits people who want a TV that does not dominate a living room. Against ordinary 4K sets it gives up some peak brightness and contrast for design, and its picture quality is good but not flagship-level.

Best forLiving rooms where the TV is on showArt and photo display between showsWall mounting in a decorated roomBuyers who want one screen for TV and décor

Pros

Matte, anti-glare screen reduces reflections
Art Mode shows paintings and photos when idle
Slim profile sits close to the wall
Quantum Dot QLED color and 4K resolution
Tizen smart platform with the major streaming apps

Cons

What reviewers say

Owners like the gallery look and the matte screen that keeps reflections down. Picture quality draws praise but is seen as a step below Samsung's brightest sets, and some find the sound thin.

What people mention

DesignPraisedOwners say it looks like a framed picture rather than a TV.
Matte screenPraisedReviewers note the anti-glare finish cuts reflections in bright rooms.
Picture qualityMixedGood color and detail, but brightness and contrast fall short of Samsung's best QLEDs.
Sound

Questions and answers

What is Art Mode?

It displays paintings, photos and your own images on the screen when you are not watching TV, with a matte finish that mimics a framed print.

Does it come with a bezel?

The TV ships with a basic black frame. Samsung sells optional bezels in other finishes that snap on to change the look.

Is it good for gaming?

It has a 120 Hz panel and game-related features, so it handles consoles well, though it is not marketed as a dedicated gaming set.

Can it be wall mounted?

Yes. Its slim design is made for a close-to-wall mount, and a wall mount is part of the setup.

What is in the box?

The TV, a stand, a remote, and the power and connection cables. A bezel and wall mount may be separate.

How does it compare with a standard Samsung 4K TV?

You get the same smart platform and 4K QLED panel, but pay more for the matte screen, Art Mode and slim frame, and give up some brightness.

Samsung Frame TV QN50LS03AAFXZA 50" Smart 4K UHD