Compared across 2 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.
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The 2026 Samsung The Frame is a 65-inch 4K QLED TV built to double as wall art. In Art Mode it shows paintings, photos or your own images and dims to ambient light, and the matte coating cuts glare so it reads like a framed print rather than a glossy screen. Picture quality is solid QLED 4K with Tizen apps, Wi-Fi and Bluetooth, but it trails Samsung's brighter Neo QLED and OLED sets on contrast and black levels. It suits people who care about how a TV looks switched off more than about peak HDR punch.
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Lowest price we've seen: $1,197.99 on Nov 7 at Newegg. Tracked across 2 stores since Nov 7.
Owners like The Frame most as a design piece: the matte screen and Art Mode make it convincing on a wall. Reviewers rate the picture as good but not class-leading, and many suggest adding a soundbar.
